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Marietta

    Director of Marketing - Marietta, United States - Rippling

    Rippling
    Rippling Marietta, United States

    3 weeks ago

    Default job background
    Description

    Core Values:
    Family | Adaptability | Entrepreneurial | Driven
    BIOLYTE is the first medical-grade hydration drink that has the same amount of electrolytes as an IV bag. Our founder, Dr.

    Rollins, wanted to create a product that would bring the IV bag home to his wife when she was going through breast cancer.

    He used his experience in the hospital tailoring IV bags to his patients needs, to create BIOLYTE, the first IV in a bottle.

    BIOLYTE is on the hunt for a detail-oriented marketing professional to continue to grow BIOLYTE's brand.

    This person's three primary responsibilities are as follows:
    Support the development and lead execution of 360-degree brand marketing plans that align with BIOLYTE's brand goals, grow awareness and increase product usage
    Ensure all marketing campaigns are planned, communicated and executed on-brand, on-budget, on-time and without error
    Oversee the analysis of marketing data to extract actionable insights and enhance marketing strategies
    This individual will report to the Chief Executive Officer (CEO).

    Definition of Success:
    Grow BIOLYTE's brand awareness, increase revenue in key retail markets, and build brand love through strategic marketing plans informed by consumer and product insights

    Responsibilities:
    Support the development and lead execution of 360-degree brand marketing plans that align with BIOLYTE's brand goals, grow awareness and increase product usage
    Manage and/or liaise with BIOLYTE's agency partners (ie creative, media and public relations) to support brand marketing initiatives
    Work closely with our agency partners to ensure creative development is executed on-brand and accurate
    Lead public relations agency relationship to maximize earned media, company awards and thought leadership opportunities
    Ensure all marketing campaigns are planned, communicated and executed on-brand, on-budget, on-time and without error
    Collaborate with sales team to support retail growth and promotions
    Develop and implement engaging social media content strategies aimed at fostering community engagement and strengthening brand loyalty
    Direct the daily workflow and creative project management based on marketing calendar
    Oversee the analysis of marketing data to extract actionable insights and enhance marketing strategies
    Analyze marketing data to identify trends, patterns, and insights
    Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives
    Continuously refine customer segmentation strategies based on data analysis and market trends to optimize marketing efforts
    Qualifications

    Traits:
    Creative, organized, keen attention to detail, agile, team player, story teller
    Bachelor's degree in marketing, communications or related field
    5+ years of relevant work experience; agency experience is

    highly preferred
    3+ years of experience within CPG industry required; beverage experience

    highly preferred
    High level of curiosity about and familiarity with the marketplace, competitors, consumers, and marketing technologies
    Experience developing marketing campaigns that build awareness and support revenue growth
    Ability to lead with confidence, gain trust and influence amongst cross-functional peers, and facilitate critical thinking and problem-solving
    Experience with creative software such as Photoshop, Illustrator, video editing software, etc.
    Proficiency with Google Workspace including Sheets, Docs, Slides, etc.
    Travel
    Work in BIOLYTE's Marietta office on Tuesdays, Wednesdays and Thursdays; work remote Mondays and Fridays
    Benefits and Perks
    Unlimited PTO
    Company paid healthcare for all full-time employees
    Health (100% ER "Employer" Paid), Dental (100% EE "Employee" Paid), and Vision (100% EE "Employee" Paid)
    Company paid long term disability for all full-time employees
    Company paid life insurance policy for all full-time employees
    401(k) Plan
    Fun, supportive company culture
    Compensation
    Annual bonus opportunity dependent upon employee and company performance

    #J-18808-Ljbffr
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