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Director - Marketing - Adairsville, United States - Penn Foster Inc
Description
Position Summary:
The Director of Marketing is the key driver of the Yanmar Brand Image within North America and is responsible for setting marketing strategy, establishing marketing best practices and adoption, unifying marketing functions, upskilling marketing capability, and implementing modern marketing ways of working.
This role requires a candidate who comes with demonstrated Marketing expertise, is inquisitive and highly motivated, blends the ability to lead and manage with the know-how to teach, guide, and do.
This role will serve as a liaison with the Japanese HQ to develop a strategic framework for branding and then with the various businesses in the region to ensure that plans are aligned and supported by each division's strategic annual operating plan and 3-year business roadmap.
Additionally, the Director of Marketing will advise the regional units on Best Practices and act as a center of excellence.
This position will oversee a team (direct and matrixed reporting), which will ensure executing short- and long-term plans with the appropriate mixture of digital, performance, and traditional marketing activities.
The Director of Marketing will also be a key contributor to the development of regional Mid-Term Plans and advise on key action steps.
The Director of Marketing will oversee formalizing competitive tracking and industry trends analysis in general and specifically use competitive intelligence to develop insights that input into customer journey mapping, define target audiences and buyer personas, refine brand/product profiles, and are shared cross-functionally to optimize go-to-market plans and achieve divisional business goals.
This is a collaborative role that will work with their direct team, cross functional teams, divisional businesses, and headquarters in Japan.
You will deliver consumer and overall go-to-market strategies including, but not limited to: analysis and development of value proposition, positioning, consumer and competitive insights, marketing campaigns, digital and performance marketing integration, communications and content generation for targeted audiences across the consumer journey and demand generation funnel, etc.
Job Functions:
Assess current ways of working to determine a strategic marketing capability roadmap.
Identify, articulate, and implement Marketing Best Practices.
Facilitate Marketing Best Practices across regions (Center of Excellence).
Manage the Customer Engagement Team, a region wide shared call center that is a key part of our Digital First strategy.
Ensure alignment within YA and between YA and related entities in North America.Convey / synthesize strategy set out by the Yanmar Global Team into go-to-market marketing plans.
Work with the Yanmar Global Digital team to ensure that North America is "Digital First" in all marketing efforts, including, but not limited to, website development, social media management, email marketing, and search engine optimization (SEO).
Have access to a variety of best in class / best value outside service providers (come with an industry Rolodex).
Support the development and implementation of an integrated marketing plan for all business segments.Establish an Executive Marketing Dashboard with benchmarks to scorecard progression against goals.
Develop and implement the marketing and communication strategy for brand; new and existing products - including campaigns, events, digital marketing, direct mail, print media, public relations, etc.
Works closely with each Division's Sales Leaders and team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations as needed.
Collaborates with other departments supporting materials, technical publications and programs needed.Coordinates online presence in North America.
This includes ensuring we have an aligned strategy for websites, social media and direct programs across paid, earned, shared, owned media channels and platforms.
Supports market share growth by continuous analysis of competitive environment and consumer trends, within a marketing context.Sets and maintains consistent visual identity and brand guidelines throughout all product lines, promotional materials, and events.
Ensures marketing effectiveness by identifying short-term/long-range issues, providing information and commentary pertinent to deliberations; recommends options and courses of action; implements directives.
Supports relations with customers by organizing and developing specific customer- relations programs.Retain and develop marketing staff by recruiting, selecting, orienting, and training employees; coach, counsel, monitor and appraise existing employees; provide educational and experiential growth opportunities.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing and maintaining relationships with industry influencers/partners to stay up to date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
Contributes to team effort by accomplishing related results and all other duties as assigned and/or needed.Provides short and long-term market forecasts and reports; directs market research collection, analysis, and interpretation of market data; maintains research database.
Supervisory Responsibility:
Corporate marketing function and personnel – direct reports
Corporate marketing function and personnel – matrixed reporting
Critical Interfaces
Yanmar America and Yanmar Japan Senior Leadership
Yanmar Business Unit Leaders
Leaders of relate Yanmar Entities within North America
All levels of employees at YA
Customers, vendors, and others involved in Yanmar business
Knowledge, Skills and Abilities:
Experience in an Agency Environment and/or managing agencies (i.e. branding, marketing, advertising, digital marketing, social, media planning, performance marketing, communications, PR, etc)
Experience with Digital Marketing and performance marketing and media
Proven track record of success in marketing roles.
Confident, results driven and dynamic servant leader.
Entrepreneurial mindset with the ability to spot original branding opportunities.
Strong communicator with ability to influence across all levels of the organization.
Project management skills required to effectively lead, manage, and direct a team of diverse and creative employees and multi-layer functions.
Ability to multi-task and maintain a professional attitude.Demonstrated creative and critical thinking skills.
Marketing research and statistical analysis.
Professional and positive approach, self-motivated team player, dynamic, creative with the ability to work on own initiative.
Client relationship management.
Financial planning and strategy required for developing and executing budgets.
Excellent organizational, oral, and written communication skills.
Experience in Microsoft Office Suite and Salesforce CRM.
Ability to work 8+ hours per day in a plant/office setting. Must be able to navigate all areas of the building and facility as needed. May occasionally lift and move up to 20 pounds in an office, customer, or similar setting. Must be aware of surroundings.
Appropriately interact with others in stressful and busy situations.
Regular and reliable attendance is required.
Ability to travel domestic and international.
Job Qualifications
Bachelor's degree in sales, marketing, or business administration. Master's degree preferred.
Minimum of 10 years of diverse Marketing experience related to consumer products.
Minimum of 3 years supervisory experience with multi-functional teams.
Minimum of 3 years' experience in planning, strategizing, and executing communications, advertising, PR, and/or branded content.
Demonstrated experience successfully building, coaching, and motivating high performing teams.
This position is full time and based in Adairsville, GA.
This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
This job description also does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of job change.
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