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    Marketing Manager - Austin, United States - The Architect's Newspaper

    The Architect's Newspaper
    The Architect's Newspaper Austin, United States

    1 week ago

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    Description
    Job Brief


    The Marketing Manager works in close collaboration with the firm's leadership, and external agencies to generate, track and report new media opportunities and to document the firm's people, practice, and culture through written, visual, and experiential media.

    The Marketing Manager is a self-starter who possesses a keen sense of initiative, strong writing skills, a global design perspective, and experience with communications coordination.

    This position is perfect for a professional who excels at multi-tasking, possesses superior organization and communication skills, generates fresh ideas, is a collaborator and brings a passion for design.

    This position may be based in Austin or San Antonio.

    Responsibilities

    Marketing & Communications Publications -

    Track all incoming media inquiries and coverage.

    Maintain media placement calendar and media grid

    Coordinate logistics, tracking, and reporting of opportunities and coverage in collaboration w/ external PR firms

    Assist in preparing graphic and written materials to respond to media requests

    Assist in development of new creative campaigns for industry and client-specific targets

    Coordinate logistics for photography and videography documentation (e.g. site and vendor research, shot lists, call sheets, models, styling and/or staging, travel logistics and scheduling)

    Develop, write, and edit new communications copy, including interview content, project narratives, biographies, case studies, copy for publications, books, and other marketing materials

    Provide support to develop, write, and manage production of specialty brochures, mailers, announcements, etc.

    Write and design quarterly newsletter for email distribution through Mail Chimp.

    Support, coordinate and track award submissions

    Maintain digital library of resources and communications content, including: photography, up-to-date resumes/bios, and project narratives and data sheets, etc. to be used for marketing purposes.

    Maintain content for portfolio sites (Archello, Architizer, World-Architect, etc.)

    Develop and Maintain CRM system

    Create EOY marketing/PR reports

    Website & Social Media Content -

    Create, schedule, and share content for owned media channels (e.g. Instagram, LinkedIn, portfolio sites)

    Track, record, and report social media activity (Instagram)

    Maintain company website (Word Press)

    Planning and logistics support for special events, lectures, happy hours, project site tours, book launches and public presentations

    New Business Development-

    Work with firm leadership to track and monitor leads for potential projects

    Coordinate bi-weekly BD huddles with firm leadership

    Assist with RFQ/P production, cold calls, and lead-finding research to support new Business Development

    Actively participate in appropriate industry, profession and community organizations.

    Requirements


    Graduation from an accredited college or university with a professional degree in Journalism, English, Architecture, Interior Design, Graphic Design, Communications, Marketing, or related field.

    In-depth knowledge of marketing principles, strategies, and best practices.

    A minimum of 5 years of directly applicable professional work experience in the A/E/C industry.

    Strong understanding of the design industry, including its trends, key players, and target audiences.

    Experience in developing and executing integrated marketing campaigns across multiple channels.

    Exceptional communication and presentation ability.

    Excellent planning and organization skills.

    Strong digital graphic and communication skills.

    Ability to translate technical information in a variety of content styles.

    Proficiency in digital marketing platforms, tools and analytics.


    Proficiency in Adobe Creative Suite (InDesign), Google Docs and Google Analytics, Mail Chimp, and Social Media/web platforms (WordPress, Instagram, Planoly) and familiarity with CRM software.

    #J-18808-Ljbffr
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