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    Manager, Omnichannel Marketing Analytics - Irvine, United States - AbbVie

    AbbVie
    AbbVie Irvine, United States

    1 week ago

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    Description

    Company Description

    AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

    Job Description

    This role of Omnichannel Marketing Analytics Manager is an integral part of AbbVies continued success in delivering Omnichannel customer experiences, providing insights into consumer Omnichannel marketing performance and being a strong collaborative partner in Omnichannel campaign planning and assessment. In this role, the ideal candidate will lead and deliver analysis solutions and insights to Marketing leaders to drive increased performance across the consumer marketing portfolio.

    Primary Responsibilities:

    • Manage and further develop in-house digital analytics capabilities, including digital customer insights, audience targeting and closed-loop measurement, etc.
    • Translate business requirements into analytics design, and spearhead end-to-end analytics solutions development and delivery.
    • Partner closely with Business Technology Solutions, Data Strategy, and MarTech vendors to build a superior Consumer 360 data ecosystem, inclusive of Cookieless solutions, etc.
    • Enhance our Omnichannel performance reporting that encompasses media and website KPIs connected with prescription data to continuously track Omnichannel marketing impact and optimize cross-channel investment allocation.
    • Partner effectively with media agencies, analytic vendors, and brand marketers for measurement and optimization for various digital channels, publishers, and campaigns.
    • Continuously explore advanced omnichannel analytic solutions, including multi-touch attribution modeling, promptly driving tactic-level media optimization.
    • Demonstrate excellent visualization & storytelling skills, influencing decision-making within analytics teams as well as with stakeholders.
    Qualifications

    Required Skills:

    • Bachelors degree required in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, and/or Applied Mathematics/Physics
    • Masters/MBA or PhD is preferred.
    • Exceptional analytical skills with strong experience in Omnichannel marketing measurement.
    • Strong Hands-on experience and fluency in coding SQL (BigQuery, Hue, etc.) and Python/R for modeling is preferred.
    • 5+ years of experience identifying and outlining key campaign metrics and building campaign performance/measurement plans/marketing analytics.
    • 5+ years of demonstrated experience in Omnichannel marketing and analytics, inclusive of digital display, online video, premium OLV, CTV, paid search, social media, and website marketing.

    Preferred Qualifications:

    • MarTech knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
    • Knowledge of digital data from various publishers/channels and Adobe clickstream data. 3rd party pharmaceutical patient claims data is preferred.
    • Strong written and oral communication, presentation, and interpersonal skills.
    • Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
    • Strong focus on teamwork, relationship-building and influencing others; acting courageously and constructively, with agility and a high degree of accountability.
    • Ability to distill complex information into concise and impactful messages/presentations.
    • High motivation, strong work ethic and positive attitude while working under tight timelines.
    Additional Information

    Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

    • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
    • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
    • This job is eligible to participate in our short-term incentive programs.
    • This job is eligible to participate in our long-term incentive programs.

    Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion, consistent with applicable law.

    AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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