Email Marketing - Irvine, United States - Voluspa

Voluspa

Verified Company

Irvine, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

COMPANY PROFILE:

An introduction to Voluspa unveils stunning packaging design coupled with rare exotic fragrances, as the brand invites fans to seek everyday chic illumination.

Founded in 1999, Voluspa continues to popularize the appeal of a luxe home-décor lifestyle, through innovation in its premium fragrances and candles.

KEY ACCOUNTABILITIES:

Actively contribute to the creation and management of the CRM / Digital Marketing calendar in collaboration with cross-functional teams to meet company goals.
Own your area of expertise and meet key KPIs in strategic partnership with manager by performing A/B tests, creating targeted segmentation, and using personalized content.
Continuously identify and execute testing opportunities within the customer lifecycle, contributing to the ongoing optimization of campaign efforts and channel contribution towards company goals.
Manage Retention Channel Analytics:

Monitor and report on campaign performance and testing, providing regular updates and optimization opportunities.

Further develop insights and report learnings from campaigns to larger team and leadership
Support the ongoing maintenance/operations of our marketing technology tools and help launch and integrate new communication channels into marketing strategies
Track the competitor landscape and stay current on trends and best practices in CRM and channel marketing, and advise the team accordingly
Ensure compliance with CAN-SPAM and GDPR regulations EDUCATION:
BA in Marketing or related field

JOB REQUIREMENTS:

Confidence in developing and executing lifecycle marketing strategies and communications for e-commerce brands.
Experience with creating and maintaining automated workflows, data-driven segmentation, and A/B across various audiences. Drive continual optimization of these strategies.
Intellectual curiosity, with a focus on optimization and continuous improvement through a test-and-learn mentality.
Knowledge of and experience using analytics tools such as Google Analytics, CRM segmentation, and channel-specific reporting tools required.
Adaptable and flexible, ability to thrive in a collaborative, fast-paced environment with a positive and proactive attitude.
Highly organized with strong follow through and ability to meet time-sensitive deadlines.

BENEFITS: