- Collaborate closely with Product Line Business Owners to understand current strategies and marketing requirements.
- Gain insights into the business landscape, including services, competitors, and market trends, to support growth targets.
- Assist in developing annual marketing plans tailored to support Product Line strategies, focusing on key messages, target clients, and campaign objectives.
- Work in tandem with the Marketing Team to create and execute marketing campaigns, including targeted advertising and promotional activities.
- Facilitate stakeholder buy-in and oversee the implementation of marketing plans, ensuring alignment with business goals.
- Monitor and evaluate the success of marketing initiatives, providing feedback to stakeholders and the marketing team.
- Support the creation of media assets and campaigns, including public relations, social media, events, and marketing materials.
- Manage contact lists and assess Lead Generation and campaign metrics.
- Provide support to the AME and Global Marketing Team as required.
- Address diverse marketing requests from the Product Line.
- Sulzer does not offer reloction.
- Sulzer does not provide Sponsorship for any position we offer.
- Bachelor's degree in marketing or related field; master's degree preferred.
- Minimum 3 years of experience in marketing, communications, and social media, preferably in a B2B environment.
- Proficiency in digital marketing, including experience with digital marketing tools and platforms.
- Corporate branding experience is desirable, with preference given to candidates familiar with the rotating equipment market.
- Strong professional and technical writing skills.
- Proficient in Microsoft Office Suite, including Word, Excel, PowerPoint, and SharePoint.
- Experience in graphic design, video editing, and photography.
- Familiarity with social media platforms such as LinkedIn, YouTube, Instagram, and Facebook.
- Knowledge of web administration, optimization, and analytics tools.
- Experience with MarTech platforms like Sprout Social, Pardot, or Sitecore is advantageous.
- Excellent verbal and written communication skills, with the ability to engage with diverse stakeholders.
- Demonstrated project management experience, including the ability to manage multiple projects simultaneously.
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Marketing Coordinator - La Porte, United States - Sulzer
Description
At Sulzer, you are in charge of your career and continued development. Take the opportunity to broaden your skills by seeking new roles that reflect your experience. Create your own impact by building solutions that help make lives safer, smarter and more sustainable. This role does not offer relocation or nor Visa Sponsorship. This role is not remote nor a hybrid opportunity and requires to be on-site. Typical schedule is Monday thru Friday, 7am CT to 4pm CT.
Position Summary
The Marketing Coordinator plays a pivotal role in providing support to the Marketing Specialists and the Regional Manager of Business Development. The primary responsibility of this role is to assist in translating business strategies into effective marketing initiatives. This position involves close collaboration with the marketing team, business development, and key stakeholders to execute marketing plans that align with the overall business objectives.
This role entails a close collaboration between Business Development, Marketing and key Stakeholders within the organization.
Your main tasks and responsibilities:
To succeed in this role, you will need:
