Marketing Coordinator - Houston, United States - Texas Traditions Roofing

Description

Job Description:

As the Marketing Coordinator at Texas Traditions Roofing, you will play a crucial role in developing and executing marketing strategies to promote our brand, generate leads, and drive business growth.

You will collaborate closely with the operations, sales, and production teams to implement and execute marketing campaigns that effectively showcase our expertise and services in the roofing industry.

Key Responsibilities:
Develop and implement comprehensive marketing plans and strategies to increase brand awareness and market presence.
Create engaging content for various marketing channels including website, social media platforms, email campaigns, and print materials.

Coordinate the production of marketing materials such as brochures, flyers, advertisements, and promotional videos, ensuring they align with the company's branding guidelines.

Manage social media accounts and online profiles, including regular posting, monitoring engagement, and responding to inquiries or comments in a timely manner.

Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in the roofing market.

Collaborate with sales team to develop marketing collateral and support materials that effectively communicate our value proposition and services to potential clients.

Assist in organizing and attending industry events, trade shows, and networking opportunities to promote company visibility and generate leads.

Track and analyze marketing metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and make recommendations for optimization.

Stay informed about industry trends, best practices, and emerging technologies in marketing to ensure the company remains competitive and innovative.

Qualifications:
Strong understanding of marketing principles and techniques, with a focus on digital marketing strategies and content creation.
Excellent written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
Proficiency in using marketing tools and software, such as Adobe Creative Suite, social media management platforms, and analytics tools.
Highly organized with strong project management skills, capable of multitasking and meeting deadlines in a fast-paced environment.
Creative thinker with a keen eye for detail and design aesthetics.
Ability to work both independently and collaboratively within a team environment.

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