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    Senior Manager, Marketing - Rockville, United States - AstraZeneca

    AstraZeneca
    AstraZeneca Rockville, United States

    1 week ago

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    Description
    At AstraZeneca we work together across global boundaries to make an impact and find answers to challenges.

    We do this with the utmost integrity even in the most difficult situations because we are committed to doing the right thing.

    We continuously forge partnerships that help pursue world-class medicines in new ways, combining our people's exceptional skills with those of people from all over the globe.

    The Oncology therapy area at AstraZeneca is unparalleled. We have built and strategically acquired one of the most promising Oncology pipelines in the industry.

    You will be among inspiring oncology industry leaders who will keep you engaged and empower you to be the best.

    We seek out opportunities to do dynamic and significant work which means we won't just follow the same course of action time and again if we can see potential in a different way of building life changing medicine.

    We share a collective sense of urgency - to defeat cancer and improve the lives of cancer patients.

    In addition to being one of the world's leading pharmaceutical companies, AstraZeneca is proud to provide a unique workplace culture that inspires innovation and cross-boundary collaboration.

    Within this environment employees are empowered to express diverse perspectives, and are made to feel valued, energized and rewarded for their ideas and creativity.

    One of the most exciting and fastest growing Oncology portfolios worldwide

    One of the strongest Oncology pipelines in the industry

    Well-poised to become a world leader in several areas of oncology, with established and emerging blockbuster brands

    Progressive company, diverse and inclusive

    We live by our values

    Highest visibility in the organization and externally


    The Senior Manager, Marketing (Prostate), is accountable for leading the HCP promotional execution for mCSPC (castration sensitive prostate cancer) in the US.

    This position is based at our Gaithersburg, MD campus.

    The Senior Manager will report into the marketing team within the Breast Cancer Franchise and work in close collaboration with DNA Damage Response (DDR) Franchise counterparts within the Oncology Business Unit.

    The prostate indication represents a significant commercial opportunity in an area of high unmet medical need.

    You will be charged with developing and driving robust commercial launch plans for prostate cancer and for collaborating successfully with key cross-functional partners.

    Key Accountabilities
    Lead the prostate HCP promotional execution across applicable channels (e.g., field promotional assets) ensuring alignment with the brand strategy as well as regulatory, legal and compliance

    Support indication lead for core messaging / CVA development and updates

    Manage indication budget and associated processes

    Lead field input and engagement to inform promotional messaging, tools, and resources

    Coordinate with OTD to support field training needs (e.g. RTS, ONX, national meeting)

    Lead the tactical elements of the annual operational planning process in partnership with agencies and cross-functional partners

    Manage partner agency relationships, workflow, and related project budgets – including timely operations (e.g. POs, invoices, etc.)

    Minimum qualifications
    Bachelor's Degree

    3 years' experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning

    Preferred Qualifications
    Prior in-line HCP marketing experience


    MBA
    Oncology, rare disease, or specialty care experience highly preferred

    Understanding of U.S. Oncology landscape including Community Oncology and Hospital Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders

    Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, leading ad agency, providing direction on annual budget planning)

    Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)

    Launch experience


    When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines.

    In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That's why we work, on average, a minimum of three days per week from the office. But that doesn't mean we're not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.
    Next Steps - Apply today
    Are you ready to bring new insights and fresh thinking to the table?

    Brilliant We have one seat available, and we hope it's yours.

    To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience - it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity.

    If you know someone who would be a great fit, please share this posting with them.

    #J-18808-Ljbffr
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