- Works with little supervision to fulfill job responsibilities including leadership in key strategic initiatives (customer insight generation, competitive assessment analysis, creative brief writing, channel strategy, value propositions and messaging)
- Leads strategy assignments and teams to develop and deliver comprehensive strategic platforms and initiatives
- Enhances overall agency teams understanding and applicability of managed markets to the business
- Partners with other Agency departments to ensure strategic thinking is incorporated in all aspects of the agency's work
- Leads strategy function on relevant books of business and is strategy lead to the client – delivering sound and value based solutions
- Leads research pertaining to strategy and creative development
- Leads strategic component of new business pitches
- Proven expertise in insight generation, and development of channel strategies and value propositions
- Experience leading workshops and facilitating brainstorming sessions
- Strong understanding of managed markets and applicability to pharmaceutical brands
- Strong understanding of strategic frameworks
- Experience communicating information written and verbally
- Strong presentation skills
- Managed markets experience from agency or client-side
- Advanced degree preferred
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Director, Strategic Planning - New Jersey, United States - McCann Health Managed Markets | An IPG Health Company
Description
About the job
The Director, Strategic Planning is responsible for applying customer understanding to creative problems to generate brand building ideas. This position is for pharmaceutical marketing and advertising targeting the payer and professional community. Strong Managed Markets experience and an understanding of the payer audience is required for this position.
Enjoy a culture of collaboration and learning in our small agency atmosphere that offers the large agency resources of IPG Health.
Job Responsibilities:
Requirements:
At McCann Health Managed Markets, all we think about, write about, draw about, wonder about, or worry about is managed markets. We are dedicated to helping patients get their prescriptions filled. And to do this takes being dedicated.
We use our collective strategic intelligence to give patients better access to the products that help them. And we put our knowledge to work making sure the product's message can be heard in an increasingly complex marketplace.
Salary
$140,000 - $161,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
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