Tobden Wangchuk

Experienced fashion specialist with a demonstrated history of working in the apparel and fashion industry. Skilled in marketing, social media, public relations, brand partnerships and strong media/communication skills. Graduate with a bachelor's degree focused in fashion merchandising and a minor in marketing from LIM College.
 

Psycho Bunny New York, NY | December 2022 - Present Marketing Intern (Brand & Partnerships) 

● Successfully marketed and planned the launch of over seven new store activations, including Honolulu, New York, and other major cities, resulting in increased brand visibility and sales growth. 

● Collaborated with cross-functional teams to develop and execute innovative marketing campaigns, such as the Artist Series and Pride month, which generated a high level of customer engagement and brand loyalty. 

● Planned and executed the successful launch of the first NFT project, "HeroBunny," and a new Golf & activewear line, which drove brand growth and expanded market segments. 

● Made significant contributions to increasing e-commerce revenue by over 26% and six figures in sales, through the implementation of effective marketing strategies and initiatives. 

Authentic Brands Group New York, NY | August 2021 - December 2021 Marketing Communications Intern 

● Provided critical support as an Assistant to the Public Relations Manager for over 10 top brands, including Volcom, Spyder, Nautica, Aeropostale, Tretorn, Prince, Vision Street Wear, Airwalk, Tapout, Hind, and ATR. 

● Created and distributed daily reports on industry news related to fashion, entertainment, media, health and wellness, technology, and sustainability, ensuring that company-wide stakeholders remained up-to-date on the latest trends and developments. 

● Coordinated high-profile interviews for C-suite executives with leading media outlets, such as Business of Fashion, Forbes Mexico, The New York Times, New York Magazine, The Wall Street Journal, and WWD, effectively promoting brand awareness and enhancing company reputation. 

Telfar New York, NY | January 2019 - November 2019 Marketing & Press Intern 

● Played an integral role in the marketing and press efforts for the highly anticipated S/S19 fashion show, working closely with the head designer Telfar Clemens to ensure the event's success. 

● Coordinated press and advertising initiatives for the fashion show, leveraging strategic partnerships to maximize exposure and drive brand awareness. 

● Managed budgets and finances for the event, collaborating with various clients to secure pulls and photoshoots that aligned with the brand's vision and values.

LIM College New York, United States | August 2018 - 2022 

London College Of Fashion London, United Kingdom l August 2019 - January 2020 

Bachelor of Business Administration in Fashion Merchandising with a Minor in Marketing 

Cumulative GPA: 3.7