Us Endocrine Portfolio Strategic Brand Planning Lead - New York, United States - Pfizer

Pfizer

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

ROLE SUMMARY

The colleague is responsible for leading the strategic direction of the Endocrine portfolio by:
helping diagnose performance trends vis-à-vis budget targets and iterating the Operating Plan as needed

- identifying, prioritizing, and executing on growth opportunities to extend brand leadership in the Growth Hormone category
- collaborating with Global Marketing, Regulatory, and Medical to co-lead and evolve the lifecycle management plan
- serving as the Pfizer Global team liaison for US Endocrine

Serve as an RD Marketing Agile lead across enterprise wide Initiatives

ROLE RESPONSIBILITIES- Leading near-, mid-, and long-term strategic planning for Endocrine portfolio, including guiding the development of Operating Plans Developing Ngenla brand goals and performance metrics (in collaboration with Brand Team Lead and Sales Leadership) Charting a course to accelerate growth by consistently monitoring all aspects of performance vs.

budget, including revenue, volume/share, and A&P spend, understanding key drivers Single commercial point of accountability across variety of spheres (targeting, adherence, ROI, supply, etc) working with key stakeholders on the team to support brand imperative, including partner with other colleagues on the team to develop strategy across the brand Working collaboratively with, and provide brand-specific guidance to, cross-functional partners (eg, Finance, ISE, Commercial Effectiveness, CMO, etc.) on brand performance needs Engaging consistently (e.g.

, weekly, biweekly, monthly) with Leadership on planned and adhoc request Quarterly Earnings Lead Serving as deputy/liaison to global Growth Hormone brand team to represent the US in all workstreams, including short
- and long-term strategic alignment, lifecycle management, and aspirational scenario planning

Forecasting impact of competitive activities on Endocrine portfolio business by collecting and curating competitive intelligence, including monitoring competitive activities, coordinating with ISE and FinanceBASIC QUALIFICATIONS 10+ years of experience in Marketing and consulting
Bachelor's degree required
Ability to quickly grasp and commercialize complex clinical data and the methodology behind its development
Ability to work with and manage external stakeholders and organizations and societies as part of cross functional PFE team
Ability to lead and work as part of internal and external Alliances and a large matrixed team
Demonstrated initiative, strong problem solving, decision making and leadership skills
Strong strategic skills, with the ability to translate strategy and analysis to a tactical, executable level.
Strong business acumen & negotiation skills and ability to effectively lead and influence a cross functional/indirect team
Ability to work on multiple projects and prioritize/multitask effectively
Strong project management skills
Pharmaceutical marketing experience and strong knowledge of the US healthcare market required
Demonstrated expertise and success in developing and executing strategic and tactical plans
Strong analytical skills; detail and actionoriented
Creative and agile learner
Strong written, verbal, and interpersonal skills; ability to interact effectively both oneonone and in groups
Experience representing opportunities and brand plans to senior leadership.
PREFERRED QUALIFICATIONS
MBA or MPH preferred
Specialty experience preferredNONSTANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Occasional domestic travel anticipated for RC or team meetings, agency presentations, training, POAs, congresses and KOL meetings

LAST DAY TO APPLY:
05/06/2024

Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.

These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure.

Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.

Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.

If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without reg