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- Communicate effectively with all stakeholders, including senior management and content creators.
- Use audience insights to guide content creation and targeting strategies.
- Develop personas and audience segments to improve targeting and engagement.
- Monitor, analyze, and report on key performance metrics across multiple platforms (e.g., Google Analytics, Internal data, Facebook, Instagram, LinkedIn).
- Develop and maintain dashboards to track performance and KPIs.
- Extract insights from data analysis to optimize strategies and present them in a compelling narrative.
- Identify trends, patterns, and insights from data.
- Collaborate with internal business partners to refine and enhance strategies based on performance analysis.
- Stay informed about the latest developments and best practices in social media marketing and analytics.
- Proactively seek opportunities to improve the efficiency and effectiveness of social media strategies.
- Participate in training and professional development.
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Social Media Manager/ Marketing Analyst - Columbus, United States - Trade Holding Company
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Description
Job Description
Job DescriptionDescription:Trades Holding Company is seeking a dynamic Social Media Manager/Marketing Analyst to enhance the effectiveness of our social campaigns while compiling marketing analytic insights to drive business improvements. This impactful hybrid role requires a deep understanding of social platforms, marketing analytics, and the ability to transform data into actionable recommendations.
Key Responsibilities:Social Media Responsibilities:
Data Analysis and Reporting Responsibilities:
Continuous Improvement:
This is an exciting time to join a dynamic growing company and make a difference
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law.
Requirements:Education: Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field a plus.
Experience: Minimum 1-3 years of experience in social media marketing or digital marketing analytics
Proven experience with social media management and execution across platforms.
Skills: Strong analytical and problem-solving skills. - Proficiency in data analysis and reporting.- Excellent written and verbal communication skills.- Ability to translate data into actionable insights and tell a compelling story.- Familiarity with social media platforms and their analytics features.- Attention to detail and accuracy.- Strong organizational and time management skills. Join our team and leverage your passion for social media and analytics to drive impactful strategies and results.