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    Brand Product Marketing Analyst - Columbus, United States - Kysor Warren EPTA US Corporation

    Kysor Warren EPTA US Corporation
    Kysor Warren EPTA US Corporation Columbus, United States

    Found in: Lensa US 4 C2 - 6 days ago

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    Description

    Job Summary:
    Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

    Support product and communications managers with sales and/or customer specific data as it relates to product sales and market behavior.


    Duties and Responsibilities:
    Prepare reports of findings, illustrating data graphically and translating complex findings into written textCollect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demandConduct research on consumer opinions and marketing strategies, collaborating with market professionals, statisticians, pollsters, and other professionalsMeasure and assess customer and employee satisfactionDevise and evaluate methods and procedures for collecting data, such as surveys, opinion polls or questionnaires, or arrange to obtain existing dataMeasure the effectiveness of marketing, advertising, and communications programs and strategiesSeek and provide information to help the company determine their position in the marketplaceForecast and track marketing and sales trends, analyzing collected dataGather data on competitors and analyze their prices, sales, and method of marketing and distribution Monitor industry statistics and follow trends in trade literatureResearch industry conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or servicesDistribute and catalog sales leads gained from digital advertising campaigns and forwards to applicable parties and reports ROICoordinates eventsRequirementsEducation and Experience:Bachelor's degree or an equivalent combination of education and experienceAt least three (3) years of related experienceExpert abilities with building relationships, analytical skills, and time managementKnows principles and processes for providing customer service, customer needs assessment, meeting quality standards for services, and evaluation of customer satisfactionExcellent written and verbal communicationKnowledge of the commercial refrigeration industry and the products within is preferred
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