Market Research Analyst - Columbus, United States - AEP

AEP Columbus, United States

1 week ago

Description

Please note the job posting will close on the day before the posting end date
Job Summary

As a Market Research Analyst at AEP Energy, you will be a crucial member of the Customer Experience team, providing in-depth customer research, data analytics, and actionable insights to enhance our brand.

Your role will be pivotal in gathering, analyzing, and disseminating information to drive improvements in the AEP Energy customer experience.

You will be responsible for reporting and analyzing customer feedback, identifying key pain points, coordinating research efforts, implementing solutions, and measuring the success of these initiatives.

Job Posting End Date
Please note the job posting will close on the day before the posting end date
Job Summary

Your role will be pivotal in gathering, analyzing, and disseminating information to drive improvements in the AEP Energy customer experience.

Job Description

Key Duties & Responsibilities:
Spearhead AEP Energy's Customer Experience Survey Program
Develop and maintain dashboard databases and reporting of survey feedback
Formulate and test hypotheses to evaluate business strategies and measure impact
Investigate 3rd party data sets that complement our internally sourced data
Author reports and presentations to communicate your process and results
Provide recommendations for system and process

improvements/enhancements.
Assist with other projects as assigned

Knowledge & Skill Requirements:
Experience with Microsoft Power BI, Tableau or similar data visualization tool
Knowledge of one or more SQL languages (e.g. MySQL, Oracle)
Ability to learn and utilize new analytical software to perform day-to-day duties.
Experience with all or either software Python, R, Rapidminer is a plus
Good knowledge of mathematical and statistical principles and formulas.
Prior experience in Market Research and surveys is a plus.
Experience with Market Research Platform Qualtrics is a plus.

Education & Experience Requirements:
Bachelor's degree in Statistics, Data Analytics, Marketing or Economics required.

Attributes:
Lead by example
Demonstrates a commitment to doing the right thing every time for our customers, each other and our future
Models on-going personal development
Translates vision into clear goals
Acts with humility
Values diversity
Demonstrate adaptability
Engage
Communicates & listens effectively
Builds respectful, trusting relationships
Fosters collaboration & teamwork
Acts with accountability
Demonstrates personal accountability through a motivation to do one's best
Takes initiative
Is resilient when facing obstacles and disappointments
Seeks out and accepts feedback
Follows up and follows through

Strives for excellence
Achieves results
Displays a continuous improvement/process improvement mindset
Advocates for employees' ideas & removes barriers
Facilitates change
Takes measured risks
Compensation Data

Compensation Grade:
SP20-006

Compensation Range:
$70, ,700.50 USD

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It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all aspects of the employer‐employee relationship including recruiting, hiring, upgrading and promotion, conditions and privileges of employment, company sponsored training programs, educational assistance, social and recreational programs, compensation, benefits, transfers, discipline, layoffs and termination of employment to all employees and applicants without discrimination because of race, color, religion, sex, age, national origin, ethnicity, ancestry, veteran or military status, disability, genetic information, sexual orientation, gender identity, or any other basis prohibited by applicable law.

When required by law, we must record certain information to be made part of an Affirmative Action Plan.

Applicants for employment may also be invited to participate in the Affirmative Action Program by self-identifying their Race or Ethnic Identity.

Who we are

At American Electric Power, we provide more than electricity to our millions of customers - we energize possibilities.

We're redefining the future of energy by reducing our carbon footprint, empowering the communities we serve and building an engaged, talented workforce.

All while delivering the reliable service our customers expect.
Innovating for Tomorrow

It's an exciting time in the energy industry.

Are you ready to be part of it? We're looking for team members to help create the grid of the future.

Focus on an Inclusive & Diverse Workforce

Learn more about our

commitment

to creating a supportive, inclusive work culture that values different experiences.

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Market Research Analyst - Columbus, United States - AEP

Description

Research Analyst

Research Compliance Analyst

Research Compliance Analyst