- Work directly with regional carriers, cable operators, and other retailers to develop go-to-market strategies and fully execute marketing and advertising campaigns to drive sales of Handheld Phones, Tablets, and other Mobile Accessories.
- Work with omni-channel teams (Project Management, Product Planning, Product Sales, etc.) to create and update product launch schedules track marketing activity for all new products ranged at assigned carriers and retail partners.
- Work with Brand Marketing teams to establish creative assets (e.g. photography, logos, key visuals, messaging, etc.) and delivery schedules that support the needs of each assigned carrier or retailer for placements across web, email, MMS, social media, online ads, TV campaigns, and other marketing tactics as needed.
- Create presentations showcasing full go-to-market timelines, visuals and tactics for each device launch and for sustain campaigns.
- Leverage marketing development funds for creation of innovative sales generating marketing tactics.
- Collaborate with cross-functional teams to ensure brand standards, key messaging and other communication priorities are properly showcased across all marketing campaign tactics.
- Work with various internal teams to conduct data collections, research and insight creation to determine unique selling points for assigned carriers.
- 6+ years of marketing, media, demand gen advertising experience spanning agency or with a Fortune 500 Company.
- Bachelor's Degree in marketing, business, communications, advertising or related business field is required. MBA a plus.
- Prior experience in product marketing, advertising, promotions or project management.
- Prior experience in high-tech, telecommunications environment or retail industries preferred.
- Familiarity with marketing and sales channels within high-tech product technology industry preferred.
- CRM, social media, and digital media marketing experience a plus.
- Self-motivated individual with the ability to thrive in a team-based or independent environment.
- Detail-oriented with strong organization skills.
- Ability to work in a fast-paced environment.
- Limited supervision and the exercise of discretion.
- Should have advanced MS Excel and MS PowerPoint knowledge and skills.
- Ability to achieve personal and team project goals, including the completion of assignments within and exceeding established time frames.
- Medical Plans
- Dental Plans
- Vision Plan
- Life & Accidental Death & Dismemberment
- Short-Term Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
- 401(k)
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Marketing Manager - Plano, United States - WorldLink
Description
Job DescriptionTITLE: Marketing Manager - GTM Strategy
POSITION TYPE: Full Time (W2)
LOCATION: Plano, TX
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink- .
WHO we're looking for:
We are looking for a Marketing Manager - GTM Strategy to join our team.
Role and Responsibilities:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
