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    Manager, Brand Marketing - Plano, United States - Raising Cane's

    Raising Cane's
    Raising Cane's Plano, United States

    3 weeks ago

    Raising Cane's background
    Description

    Overview:

    At Raising Canes Chicken Fingers we serve only the best tasting and most craveable chicken finger meals. Its our ONE LOVE. Our Crew make it happen, our Culture makes it unique and the Community makes it all worthwhile.

    Every talented Crewmember in our Restaurant Support Office (RSO) is important to our success and a value to our rapidly growing Company. We all work with a sense of purpose and focus on our chicken finger meals, Customers, Crew, Communities and Company Culture. We are constantly striving to Raise The Bar. The future for Raising Canes is growth focused and were on the path to being one of the top 10 restaurant companies in the United States.

    Responsibilities:

    Your Role at Raising Canes:
    The Brand Marketing Manager is responsible for the development and execution of Raising Canes local marketing programs and the ongoing management of the marketing training program. This role will work closely with the local marketing team to understand market and consumer needs to drive traffic to our restaurants while working with cross-functional teams within the company.

    Your Impact and Responsibilities:
    Manages and develops brand building and traffic-driving marketing programs
    Leads strategy development and execution of local marketing calendar, programs, and materials that align with the system marketing calendar and support local needs of restaurants and markets
    Leads brainstorming sessions with divisional, regional, and area level field marketers
    Drives trial and builds brand awareness through marketing programs, including managing timelines and partners with cross-functional leaders such as Creative Services, Finance, Supply Chain, IT, Operations, etc. to bring projects from idea to launch
    Manages all existing programs and tools and leads the deployment of new programs and tools used by the field marketing team
    Partners with the field marketing team members to gather feedback on existing programs and needs in the local markets
    Crafts compelling program proposals for internal stakeholders and creative briefing for all new programs
    Monitors the performance of new and existing marketing programs to assess effectiveness, determine ROI, and provide recommendations for improvement
    Spends time in market to understand execution and performance of new programs as well as market specific needs
    Supports communication deployment between the RSO and Restaurant Marketing Team by managing communication and monthly marketing call materials
    Supports ad hoc restaurant marketing presentations and restaurant marketing team meetings, including agendas, presentations, communication, note taking, and recaps
    Supports the development of marketing training materials for all customer-facing marketing programs
    Manages updates of existing marketing training materials to keep content relevant by partnering with cross-functional departments (restaurant services, customer relationships, training, IT).
    Leads training sessions for marketing programs, tools, etc.
    Manages the marketing onboarding program for new field marketing crew which includes partnering with cross-functional teams to create training plans, manages eligible field marketing trainers, and training materials.

    Qualifications:

    Requirements for Success:
    5+ years experience in marketing or field marketing role
    Experience with the development or management of new marketing programs and tools
    Experience with program launch and training
    Experience with presentation development and strong presentation skills
    Detail-oriented, organized, and able to manage multiple priorities that may be constantly changing
    Self-driven, flexible, and highly energetic with strong written and verbal communication skills
    Able to work effectively and efficiently both independently and collaboratively
    Microsoft proficient: Excel, PowerPoint, and Word
    Able to travel up to 10% to various markets
    Bachelors degree in marketing, communications, or related field required

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