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    Senior Manager, Self-Service Marketing Analytics - New York, NY, United States - Salesforce

    Salesforce
    Salesforce New York, NY, United States

    3 weeks ago

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    Description


    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

    Job CategoryMarketing & CommunicationsJob DetailsAbout SalesforceWe're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM.

    Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.

    And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world.

    If you believe in business as the greatest platform for change and in companies doing well and doing good – you've come to the right place.

    Are you interested in generating business impact for one of Salesforce's fastest growing business units? The Small Business Global Demand Generations Campaigns team is looking for a Senior Business Analyst to support in the development and tracking of our growth and acquisition efforts associated to our Salesforce Starter and Pro suite of offerings.

    The Senior Business Analyst, as part of the SMB Global Demand Generations Campaigns organization, serves as the independent data steward providing an unbiased and analytically rigorous view of marketing performance aligned to our self-service marketing efforts.

    It is the single source of truth for insights with accuracy, quality and speed used to evaluate the performance of marketing activities and programs to ensure we're continually optimizing our marketing spend and improving return on investment.

    This role will be accountable for the development and management of a central acquisition funnel and financial model that closely tracks our marketing efforts from top-of-funnel web visitors, trial conversions, all the way through to billable revenue and ACV.

    This individual will also be responsible for pulling together enterprise marketing data metrics and key performance indicators aligned to the self-service marketing motion, own analytics workstreams in support of identifying key datasets and marketing results, and development of custom reporting frameworks and dashboards.

    ResponsibilitiesUnderstand business goals, define important metrics (key performance indicators), and provide insights and reporting on how our self-service marketing campaigns are performingDelivering analytics, reporting, and insights across numerous data sets and platforms.

    Interpret data to identify trends, patterns, insights, and recommendations to support data-driven decision makingDevelop and maintain self-service acquisition funnel and financial model frameworks to provide insights to internal customersProactively support ad-hoc requests to provide partners with intelligent insight to the health of the businessResponsible for retrieving, analyzing and summarizing business, operations, customer and/or economic data in order to develop business intelligence, optimize effectiveness and/or predict business outcomes.

    They will identify, analyze, and interpret trends or patterns and prepare ongoing reports and data visualizations (e.g., charts, dashboards, heat maps).Establish digital benchmarks for campaign performance across channels to guide overall campaign strategies.


    Knowledge and Skill Requirements:


    Advanced data exploration and analysis skillsHighly proficient in Excel / Google Sheets Proficient SQL skills: Proficient in writing complex SQL queries to extract, manipulate, and analyze dataFamiliarity with marketing practices, marketing KPIs, marketing analyticsAbility to derive actionable insights from data and effectively guide decision-making, communicating in a comprehensible way across various levels of our organizationPassion for data, and analysis; comfortable working with large data setsAbility to work independently thru ambiguity while prioritizing multiple projects and tasks in a fast-paced and unstructured environmentComfortable taking the initiative to develop solutions for unstructured problems and communicate the results to key internal customersExperience working with cross-functional partnersExperience handling large sets of data within multiple systems to develop custom reports.

    Familiar with building and maintaining key analytical frameworks and problem-solving approaches.


    Ideal Candidate Qualifications:
    8+ years experience in supporting Marketing or Sales Strategy Analytics functions. Enterprise (B2B) marketing experience.

    Self-service SaaS experience a plusHighly proficient in Tableau desktop or similar data visualization tool (ability to perform complex calculations, parameters, LOD expressions, etc)Ability to analyze data to make performance improvements and also communicate those insights in an easy-to-understand wayAbility to navigate large, matrixed organizations and align collaborators in a consistent direction.

    Experience working with and collaborating with leadership across various levels within an organizationTrack record for delivering results under tight deadlinesExceptional organizational skills with rigorous attention to detail and experience translating analytical data into information partners are able to comprehend.

    AccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

    Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces.

    We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

    Learn more about Equality at and explore our company benefits at .Salesforce is an Equal Employment Opportunity and Affirmative Action Employer.

    Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

    Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.
    Salesforce welcomes all.

    Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

    For New York-based roles, the base salary hiring range for this position is $164,000 to $225,500.For Washington-based roles, the base salary hiring range for this position is $150,300 to $206,700.For California-based roles, the base salary hiring range for this position is $164,000 to $225,500.Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

    Certain roles may be eligible for incentive compensation, equity, benefits.

    More details about our company benefits can be found at the following link:
    California - San Francisco; Illinois - Chicago; New York - New York; Washington - Seattle; Georgia - Atlanta; Texas - AustinType: Full time
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