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    Sr. Brand Marketing Manager - Waltham, United States - Constant Contact

    Constant Contact
    Constant Contact Waltham, United States

    2 weeks ago

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    Description


    The Brand Marketing team develops and executes marketing initiatives that work to position Constant Contact in the market, and build awareness of our brand amongst consumers and potential customers.

    The Sr.

    Brand Marketing Manager will play an integral role on the team by managing strategic brand activities such as events, activations, partnerships and other sponsorship opportunities that support the brand through building awareness and community on and off-line.

    We are looking for a detail oriented, creative thinker for this exciting role.

    The ideal candidate has education or real-world experience related to consumer or small business marketing and has a strong ability to juggle many responsibilities of competing priority at the same time.


    What you'll do:
    Own the planning, execution and promotion of live customer and partner tradeshows, events and brand activations.


    Ideate, develop and manage a mix of external events initiatives, from local offline community events to larger tradeshow and conference-style activations.

    Represent the brand through interacting with customers, partners and prospects at selected events.


    Identify key stakeholders and coordinate support for events through collaboration with other teams such as sales, support, creative and marketing.

    Maintain a calendar for confirmed events and activations.


    Understand the small business and key vertical industry events landscape, keep a pulse on industry trends and provide recommendations for new opportunities to grow brand awareness through partnerships, events and activations.

    Manage relationships with external vendors, including evaluating new opportunities, developing partnership agreements and day-to-day program management.


    Lead strategy and development of brand partnership programs that drive brand growth through awareness, activation and advocacy within the small business community.

    Set clear goals that drive business results for yourself and across teams supporting events and activations.

    Report on key performance indicators to team leaders, providing recommendations for improvement / optimization.


    Who you are:
    Bachelor degree, with 8+ years of brand marketing experience in a fast-paced, data-driven environment; 3-5 years of event planning experience required

    Excellent attention to detail and organizational skills, with the ability to manage multiple high-priority projects simultaneously; comfort in a rapidly changing environment with competing and shifting priorities

    Strong communication skills with proven ability to collaborate and communicate clearly with multiple stakeholders. Experience working with an agency (internal or external) is a plus.

    Comfortable with data and making recommendations based on what you learn.

    Experienced operator:
    Proven ability to both identify opportunities and drive action to pursue those opportunities

    Strong collaborator with track-record of results working cross-functionally with team of peers spanning multiple functions

    Self-starter who can operate with limited guidance but knows when to ask for help and communicate up to keep leadership & key stakeholders informed

    Outstanding flexibility, adaptability and sense of accountability

    You take pride in your work, have a sense of humor and enjoy being a part of a fun, collaborative team

    Ability to travel up to 30%

    #J-18808-Ljbffr
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