- Client requirement gathering and documentation
- Marketing Automation Tools
- Marketing automation project management
- Email campaign management and campaign execution
- Email campaign project management
- Create campaign business requirement documents (BRDs) based on the client discovery/intake.
- Proactively work to improve delivery quality, repeatability and on-time delivery of campaigns and update the status to respective stakeholders.
- Able to have effective client meetings, understand deliverables, and drive successful outcomes.
- Follow SDLC lifecycle to build multi-channel marketing campaigns - creating functional specs (FSDs), build complex campaign flowcharts/workflows, unit/end to end testing and deployment of the campaigns.
- Build waterfall and ad-hoc reports based on business requirements.
- Help in developing and implementing best practices, standards, methodologies, etc. around campaign processes & automation.
- Liaison with the Business team to understand the new requirements and check the feasibility of executing the same using the Campaign management tool.
- Manage the implementation requirement to Set up the campaigns in the tool for all the communication channels.
- Organize and actively participate in campaign project UAT by building and verifying the delivery quality
- Monitor/Track end to end Campaign Performance and profitability and share insights for betterment.
- Analyze and synthesize the available data and extract value-added insights
- Keep a check on correct data flow between the sources and various components.
- You have a good understanding of Campaign Lifecycle
- Act as a liaison between business owners and internal delivery teams
- Support in Error Free and accurate CRM Campaign launches both on UAT and Prod Environment.
- Excellent requirement gathering and documenting skills
- Marketing automation campaign management experience.
- Email marketing campaign management execution experience.
- Proven experience in offshore delivery including Experience in Project governance, Crisis and Escalation management.
- End to end management of delivery for a global clients including onshore and offshore teams.
- Good Understanding of Automation, Analytics, Infrastructure Tools and Quality processes.
- Good knowledge of ITIL delivery processes such as Incident, problem, Change, availability, capacity etc.
- Good understanding of CRM solution, marketing concepts and various marketing channels like direct mail, email, mobile, etc.
- 2-6 years of relevant experience
- Bachelors/Masters degree desirable
- Excellent written and verbal communication skills
- Hands-on experience on enterprise Campaign Management tools.
- Requirement Gathering and creating flows is MUST
- Knows End to End Campaign management process.
- Campaign Performance Measurement
- Excel / PowerPoint / Database
- Marketing automation tools experience is mandatory
- Experience with Adobe Marketo Engage is a huge bonus.
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Client Delivery Manager - Los Angeles, United States - Marrinadecisions
Description
Client Delivery Manager - Campaign Management
Remote India, home office
We are looking for an experienced Client Delivery Manager - Campaign Management for our in-house team.
The ideal candidate for this role would possess strong business process and analytical skills and vast experience in marketing automation industry.
This role comes with a high-growth career and you get to work with some of the best US clients.Roles & Responsibilities:
Mandatory Skills :
:
Marketing Demand Gen
Industry
:
Marketing Automation Consulting
Location
:
Located in India with client base in USA
Experience
: - 9 years
Qualification
:
Any Graduate MBA, MCA, BCA, BTech Computer Science, BSC IT, Msc IT
Location
Remote India, home office
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