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Director of Sales and Marketing - Elizabethtown, United States - SERVPRO of East York/Western Lancaster County
Description
Position Overview:
As the Director of Sales and Marketing, you will be responsible for developing and executing sales strategies to drive revenue growth in the commercial and residential restoration market.
You will lead a team of sales professionals, build strong client relationships, and identify opportunities to expand our commercial restoration services.
Your expertise in sales, team leadership, and industry knowledge will be instrumental in achieving our growth objectives. In this position, you will be making a difference each and every day. We are committed to making every type of property damage "Like it never even happened"Primary Roles and Responsibilities:
Developing marketing strategies for the business
Organizing promotional events and coordinating
Identify and target commercial clients in need of restoration and remediation services.
Build and maintain strong relationships with property managers, facility directors, commercial real estate agents, and other potential clients.
Conduct comprehensive assessments of commercial properties to understand restoration requirements and provide accurate project estimates.
Develop and present tailored sales proposals that outline project scopes, cost estimates, timelines, and benefits.
Collaborate closely with the production team to ensure the successful execution of restoration projects.
Negotiate contracts and agreements with commercial clients, ensuring alignment with project expectations and goals.
Maintain an organized and up-to-date pipeline of leads and opportunities through effective sales strategies and networking.
Stay informed about industry trends, market developments, and competitor activities.
Meet or exceed sales targets and performance metrics.
Provide exceptional customer service by addressing client inquiries and concerns promptly and professionally.
Reviewing current marketing campaigns for weaknesses and developing solutions
Partnering and building relationships with local businesses, sports teams, etc. to gain visibility within the market
Brainstorming fresh advertising ideas with senior management
Participate in professional networking events
Develop and implement marketing and product plans based on strategic objectives
Manage company and product branding initiatives and standards
Lead and manage both outbound and inbound marketing initiatives, analytics and automation
Plan, create, publish all social media postings across numerous channels
Create and publish content for blogs, website, email broadcasts, catalogs and press releases
Oversee and manage marketing assistant interns
Report on and analyze key marketing metrics to include lead generation, PPC, social media and website data
Provide cross-functional leadership across multiple areas of the operation
Key Responsibilities
Develop and implement sales strategies to achieve revenue targets and expand our presence in the commercial restoration market
Lead, mentor, and motivate a team of commercial sales representatives, providing guidance and support to achieve individual and team goals
Build and nurture relationships with key clients, property managers, insurance professionals, and other stakeholders in the commercial sector
Identify and pursue new business opportunities, partnerships, and strategic alliances to drive growth
Collaborate with the operations and marketing teams to ensure seamless project execution and effective marketing campaigns
Stay current on industry trends, market conditions, and competitive activities to make informed business decisions
Prepare and present regular sales reports and forecasts to the executive team
Maintain a deep understanding of our services, capabilities, and pricing structures to effectively communicate value to clients
Prospecting, cold calling, and field networking
Develop and maintain current business accounts
Participate in networking events
Diligent customer follow-up & follow through
On-going commitment to sales goals
Grow revenue from existing accounts and relationships
Prepare Weekly Analysis of Results in preparation for Goal Setting & Review with Supervisor
Qualifications:
Bachelor's degree in Business, Sales, or a related field
Proven track record of success in commercial sales leadership, preferably within the restoration or construction industry
Strong interpersonal, communication, and negotiation skills
Demonstrated ability to build and maintain strong client relationships
Excellent leadership and team management skills
Strategic thinker with the ability to develop and execute sales plans
Results-oriented with a focus on achieving and exceeding sales targets
Knowledge of insurance and property management industries is a plus
Proficiency in CRM software and sales analytics tools
Willingness and ability to work nights/weekends as needed to close sales and deals with customers
Willingness to travel as needed
Formal Education/Training:
Bachelor's degree in marketing or business or equivalent experience.
What we offer:
We offer a very competitive compensation package, including medical, dental, vision, 401K plan, and PTO/holiday benefits. Salary commensurate with experience.
We recognize that our ability to grow depends on retaining and hiring team members who have a strong commitment to the business and strong character.
This strategic role will involve significant interaction with company leadership and be at the center of these efforts. We promote an environment where opinions are welcomed, dissent is heard, respected, and discussed openly.Each SERVPRO Franchise is Independently Owned and Operated.
All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated Servpro Franchise.
Servpro Franchise employees are not employed by, jointly employed by, agents of or under the supervision or control of Servpro Industries, LLC or Servpro Franchisor, LLC (the Franchisor), in any manner whatsoever.
All Sample Forms provided by Servpro Industries to Servpro Franchises should be reviewed and approved by the Franchise's attorney for compliance with Federal, State and Local laws.
All Sample Forms are provided for informational purposes and Servpro Franchises may choose whether or not to use them.
All employees of a SERVPRO Franchise are hired by, employed by, and under the sole supervision and control of an independently owned and operated SERVPRO Franchise.
SERVPRO Franchise employees are not employed by, jointly employed by, agents of, or under the supervision or control of Servpro Franchisor, LLC, in any manner whatsoever.
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