Marketing Content Strategist - Birmingham, United States - Regions Bank

Regions Bank Birmingham, United States

1 week ago

Full time

Description

Description

At Regions, the Marketing Content Strategist manages the development and execution of advice, guidance, and educational resources for the Commercial, Business and Corporate Banking lines of business across delivery channels that attracts, engages, builds trust, preferences, and loyalty for customers, associates, and prospects.

. Primary Responsibilities

Manages Marketing Programs to support Business Units and/or products across multiple channels

Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization

Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and

Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships

Develops new content and optimizes existing content

Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards

Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations

Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics

Serves as partner to Marketing Strategists, Analytics and Campaign Operations

Works with Finance, Digital Banking, Legal, and Compliance

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

High School Diploma or GED and nine (9) years of direct experience in Marketing

Or Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing

Preferences

Five (5) years of experience in Digital

Skills and Competencies

Ability to research, analyze data, and derive facts

Ability to work in a team environment when applicable

Ability to work under pressure and meet deadlines

Demonstrated leadership capabilities

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Project management skills

Strong decision-making skills

Strong interpersonal skills

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

$83,646.40 USD$112,120.00 USD

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation/Sick Time

401K with Company Match

Medical, Dental and Vision Benefits

Disability Benefits

Health Savings Account

Flexible Spending Account

Life Insurance

Parental Leave

Employee Assistance Program

Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

Location Details

Regions Center

Location:

Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

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