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Marketing Content Strategist - Birmingham, United States - Regions Bank
Description
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job.We believe in offering performance-driven individuals a place where they can build a career a place to expect more opportunities.
If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
At Regions, the Marketing Content Strategist manages the development and execution of advice, guidance, and educational resources for the Commercial, Business and Corporate Banking lines of business across delivery channels that attracts, engages, builds trust, preferences, and loyalty for customers, associates, and prospects.
. Primary ResponsibilitiesManages Marketing Programs to support Business Units and/or products across multiple channels
Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and
Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
Develops new content and optimizes existing content
Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
Serves as partner to Marketing Strategists, Analytics and Campaign Operations
Works with Finance, Digital Banking, Legal, and Compliance
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
RequirementsHigh School Diploma or GED andnine (9) years of direct experience in Marketing
Or Bachelor's degree in Marketing, Communications, Business or a related field andfive (5) years of experience in Marketing
Preferences
Five(5) years of experiencein Digital
Skills and Competencies
Ability to research, analyze data, and derive facts
Ability to work in a team environment when applicable
Ability to work under pressure and meet deadlines
Demonstrated leadership capabilities
Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
Project management skills
Strong decision-making skills
Strong interpersonal skills
Strong verbal, written communication, and organizational skills
Strong work ethic and self-motivation
This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions.
Other factors which directly impact pay for individual associates include:
experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$83,646.40 USD
50th Percentile:
$112,120.00 USD
Incentive Pay Plans:
Location:
Birmingham, Alabama Bring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer.
More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.
OFCCP Disclosure:
Equal Opportunity
Employer/Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting.
Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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