- Manages Marketing Programs to support Business Units and/or products across multiple channels
- Develops channel strategies for Traditional Media, Digital/Social, Email, Mail, including one-to-one Personalization
- Develops content strategies for targeting audience segments across multiple channels, including, Print, Email, Digital, and
- Ensures content and communications align with content and channel strategies and are aimed at growing quality households, growing wallet share, and retaining customer relationships
- Develops new content and optimizes existing content
- Takes responsibility for following Marketing Process to meet Legal, Compliance, and internal audit standards
- Understands Canned Spam Act; Unfair, deceptive, or abusive acts or practices (UDAAP), and multiple regulations, and developing programs and content that align with these policies and regulations
- Understands Marketing performance and analytics and adapt messaging and channels, based on performance metrics
- Serves as partner to Marketing Strategists, Analytics and Campaign Operations
- Works with Finance, Digital Banking, Legal, and Compliance
- High School Diploma or GED and nine (9) years of direct experience in Marketing
- Or Bachelor's degree in Marketing, Communications, Business or a related field and five (5) years of experience in Marketing
- Five (5) years of experience in Digital
- Ability to research, analyze data, and derive facts
- Ability to work in a team environment when applicable
- Ability to work under pressure and meet deadlines
- Demonstrated leadership capabilities
- Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
- Project management skills
- Strong decision-making skills
- Strong interpersonal skills
- Strong verbal, written communication, and organizational skills
- Strong work ethic and self-motivation
-
Marketing Content Strategist
2 weeks ago
Regions Bank Birmingham, United States Paid WorkThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Marketing Content Strategist
1 day ago
Regions Bank Birmingham, United States Full timeDescription · : At Regions, the Marketing Content Strategist manages the development and execution of advice, guidance, and educational resources for the Commercial, Business and Corporate Banking lines of business across delivery channels that attracts, engages, builds trust, p ...
-
Senior UX Content Strategist
1 day ago
Protective Life Insurance Company Birmingham, United StatesThe Senior User Experience Content Strategist is responsible for shaping a positive digital user experience that guides, informs, and delights users across all company brands and digital properties. They will lead and own the planning, designing, creating, editing, and publishing ...
-
Senior UX Content Strategist
1 day ago
Protective Life Insurance Company Birmingham, United StatesThe work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most. · ...
-
Senior UX Content Strategist
1 week ago
Protective Life Insurance Company Birmingham, United StatesThe work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.The ...
-
Food Director,
10 hours ago
Hearst Communications Birmingham, United StatesWhy Hearst Magazines? · Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. - including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics - inspires, entertains and builds new and bold experiences for an engaged and growing aud ...
-
Food Director,
2 days ago
Hearst Magazines Division Birmingham, United StatesJob Description · Why Hearst Magazines? · Hearst Magazines' portfolio of more than 25 powerful brands in the U.S. - including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics - inspires, entertains and builds new and bold experiences for an engag ...
-
Communications Specialist
8 hours ago
Deploy Birmingham, United States Full timePosition Overview & Responsibilities · Our partner company, the Intermark Group, the nation's top psychology-driven marketing agency, has an immediate opening for a leader in our Communications and Content Amplification area, specifically focused on developing strategies, content ...
-
Event and Retail Staff
1 hour ago
Renewal By Andersen Birmingham, United StatesWhy Renewal by Andersen? On our marketing team, no two days are the same Put your entrepreneurial spirit and creativity to use generating marketing leads and driving brand awareness. · A reputation that stands apart · We've installed more than 6 million windows across North Ame ...
-
Commercial Operations Manager
4 days ago
Swagelok Alabama | Central & South Florida | West Tennessee Birmingham, United StatesABOUT US: SWAGELOK ALABAMA | CENTRAL & SOUTH FLORIDA | WEST TENNESSEE · We are the local authorized sales and service center for Swagelok Company, a global leader recognized for manufacturing excellence in fluid system components and solutions. Our mission extends beyond deliveri ...
-
Audit Data Visualization Designer
6 days ago
Regions Bank Birmingham, United StatesThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Audit Data Visualization Designer
1 week ago
Regions Bank Birmingham, United StatesThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
-
Audit Data Visualization Designer
3 hours ago
Regions Bank Hoover, United States Paid WorkThank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, ...
Marketing Content Strategist - Birmingham, United States - Regions
Description
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
At Regions, the Marketing Content Strategist manages the development and execution of advice, guidance, and educational resources for the Commercial, Business and Corporate Banking lines of business across delivery channels that attracts, engages, builds trust, preferences, and loyalty for customers, associates, and prospects.
.Primary Responsibilities
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Preferences
Skills and Competencies
This position may be filled at a higher level depending on the candidate's qualifications and relevant experience.
Compensation Details
Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target:
Minimum:
$83,646.40 USD50th Percentile:
$112,120.00 USDIncentive Pay Plans:
Location:
Birmingham, AlabamaBring Your Whole Self to Work
We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.
OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.