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    Brand Marketing Specialist - Houston, United States - Legacy Marketing

    Legacy Marketing
    Legacy Marketing Houston, United States

    3 weeks ago

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    Description
    Bilingual Brand Marketing Specialist
    Job Description


    Legacy Marketing is a Chicago-based, independent experiential and digital marketing agency that inspires passion for brands by engaging people through integrated live + digital campaigns.

    Perennially listed in both Event Marketer Magazine's Agency IT List and PROMO Magazine's Top Shops, our programs have won multiple Ex Awards, Event Technology Awards, Webby and Pro Awards.


    Legacy is looking for an energetic, outgoing brand marketing specialist to execute on-premise educational sampling events that will engage both the trade and consumers.

    The primary responsibility will be to partner with the local beer client to visit target accounts and execute the program within the approved framework.

    The ideal candidate will have an intricate knowledge of the local bar scene. This individual will have a proven ability to build and maintain relationships.
    The program will run from the end of February – Mid-May. It requires having a flexible schedule, including working nights and weekends.

    Up to 26 hours/week. Timing may vary.

    Primary Job Responsibilities:
    Visit accounts on a weekly basis and sample consumers in the on-premise
    Partner with HQ & local client for target account list
    Execute program within approved framework
    Establish and maintain relationships with accounts
    Engage, instruct, and inspire consumers about the brand through natural conversation
    Creative positive experiences centered around the brand, educating consumers on the product style and brand talk points
    Manage program inventory
    Bring your own personal style and energy to the brand-supplied talk points
    Gather feedback and provide detailed account audits and post-event recaps using online reporting system

    Experience, Qualifications, and Skills Required:
    Bachelor's Degree (preferred)
    High energy, initiative, and drive
    Intimate knowledge of local account landscape
    Previous on-premise experience (preferred)
    Comfortable working in nightlight/bar setting
    Must be available to work non-traditional hours, including nights and weekends
    Strong organizational and time management skills
    Proficient at Microsoft Office (Excel, Word, PowerPoint)
    Must NOT be involved with, working for, or representing any other beer, wine, or spirits brand
    Must have TIPS certification (or willing to obtain certification through Legacy)
    Must be able to accept program deliveries/shipments
    Bilingual a plus

    #J-18808-Ljbffr
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