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    Marketing, Communications, - San Francisco, United States - Letterform Archive

    Letterform Archive
    Letterform Archive San Francisco, United States

    3 weeks ago

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    Description
    About Letterform Archive

    Letterform Archive is a nonprofit center for inspiration, education, and community.

    We offer hands-on access to a curated collection of over 100,000 items related to lettering, typography, calligraphy, and graphic design.

    Every year, we welcome thousands of visitors from across the world, including students, practitioners, and design admirers from every creative background.

    In addition to hosting visits and public events, the Archive serves a global community through social media, an online archive featuring state-of-the-art photography, and a book program that draws from the collection as well as publishes new work from its contributors.

    We offer courses and workshops in type design, calligraphy, and typography. We also curate exhibitions of our holdings and organize lectures by visiting artists and designers.

    As a close-knit team of typophiles, lettering lovers, graphic design fans, and book arts enthusiasts, everyone at the Archive — regardless of role — helps in some way to promote the collection, offering tours, assisting at events, or engaging with the design community at large.

    Responsibilities

    Develop and manage strategic marketing plan including both short and long-term goals
    Oversee market research and internal brainstorming to develop product refinements, segmentation, positioning, targeting, and messaging
    Implement and manage marketing budget, including payback analyses of marketing investments
    Develop pricing strategies to optimize revenue and market penetration
    Develop and measure key metrics including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates; lead monthly review of marketing results
    Ensure that all marketing communications project the Archive's unique brand "voice"
    Establish content marketing strategy and goals encompassing blog, newsletter, and social media
    Design, plan and execute effective digital and traditional marketing campaigns
    Collaborate on development of shop and e-commerce strategy
    Assist with event planning (as needed)
    Promote an environment of metrics-driven improvement in marketing effectiveness, methods, costs, and results
    Stay up to date with the latest technology & best practices, as well as marketing strategies of comparable organizations
    Launch

    analogous education program
    Supervise the Marketing Manager and Social Media Manager
    Minimum Qualifications

    3+ years of experience in a similar role, including supervising staff
    5+ years of progressive experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns, both traditional and digital
    Experience with SEO, social media, online advertising, and a CRM
    Experience developing marketing forecasts, strategies, budgets, and business plans
    Good understanding of accounting principles; highly skilled using spreadsheets for planning and analysis
    Excellent written and oral communication skills
    Exceptional organizational and time management skills
    Flexibility and comfort in a rapidly changing environment
    Ability to work under pressure to meet delivery deadlines
    Willing to tackle a variety of projects, including new challenges
    Bachelor's degree
    Ideal Qualifications

    In addition to the minimum qualifications above, an ideal candidate would have some, but not necessarily all, of the following qualifications as well:
    An advanced degree in marketing or a related field
    Experience with print campaigns
    Experience working with archives, museums, or special collections
    Knowledge of or deep interest in lettering, typography, graphic design, and related printing arts
    Physical Demands

    This position will regularly be required to perform desk-based computer tasks, including using a computer screen for long periods of time, typing, and making phone calls.

    They may also occasionally be required to move items weighing up to 10 pounds or push and maneuver a fully-loaded book truck weighing up to 60 pounds.

    They may also frequently be required to move items weighing up to 30 pounds and travel for local and non-local donor meetings and special events.

    The Archive will provide reasonable accommodations to an employee with a disability who requires accommodations to perform the essential functions of their job.

    COVID-19 Vaccination Policy

    To ensure the health and safety of the Archive's community, all newly hired employees of Letterform Archive are required to be fully-vaccinated against COVID-19 as a condition of employment, absent qualifying exemptions for medical, religious, or other reasons in accordance with all applicable laws.

    Equal Opportunity and Non-Discrimination
    Letterform Archive is an equal opportunity workplace, community, and place of learning.

    Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

    The Archive does not discriminate in employment or in offering educational services and programs.

    Learn more

    .
    Position Type, Schedule, and Location

    This is a full-time, exempt position working 40 hours per week during the Archive's normal office hours in addition to occasional nights and weekends as required.

    It is hybrid and onsite at Letterform Archive's offices in San Francisco approximately 3 days per week. The position is open to all with current US work authorization and California residency.
    Compensation and Benefits
    The pay rate for this role is between $100,000 and $130,000 per year depending on candidate experience and qualifications.
    Letterform Archive offers benefits to all full-time employees including:
    Medical, dental, and vision coverage with subsidized dependent coverage
    Three weeks of Paid Time Off each year with incentive accrual up to four weeks per year
    10 paid holidays per year
    Sick leave
    Flexible Spending Account (FSA)
    401(k) retirement plan
    Pre-tax commuter benefit
    Annual professional development budget
    Complimentary Archive membership, and waived tuition to Archive workshops
    How to Apply

    Please apply by submitting a résumé and a short cover letter explaining your interest in this position by Sunday, May 19th, 2024.

    Address your cover letter to the "hiring team" and limit to one page.

    The most effective cover letters summarize your relevant experience, explain your interest in the Archive and this position, and make clear how your qualifications match this role's responsibilities.

    Letterform Archive is committed to providing reasonable accommodation to individuals with disabilities. If you are an individual with a disability and need assistance applying or have questions about accommodation during the hiring process, please

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