- Strategic planning
- Technical expertise and performance analytics
- Content strategy
- Stakeholder collaboration
- Market and client research
- Team management
- Represents Sourcewell and Marketing
- Other duties as assigned
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Digital Product Manager - Oregon, United States - Sourcewell Technology
3 weeks ago
Description
Position Title:
Digital Product Manager
Salary Range:
$90, $126,582.07
Job Description Summary:
This Marketing position formulates, leads, and executes the strategy and business plan for Sourcewell's websites.
Responsibilities include creating a strategic roadmap, delivering on product strategy through actively guiding the direction of the websites, and managing assigned digital marketing staff.
Marketing experience is required.Job Description:
Essential Duties and Responsibilities
Develop and implement a comprehensive website strategy aligned with organizational goals to increase brand awareness, drive customer engagement, and boost revenue.
Lead business plan and decisions for meeting organizational goals through websites.Collaborate with stakeholders (Marketing, business units, and IT) to identify business requirements and translate them into effective digital solutions.
Prioritize feature and functionality requests based on organizational goals.
Utilize analytics tools to track and analyze the performance of websites.
Develop actionable insights to optimize user experience and achieve business objectives.
Implement A/B testing and other optimization technique to enhance website conversion rates.
Continuously improve user experience to drive higher engagement and conversion.
Ensure content is optimized for search engines and social media platforms.
Maintain strong stakeholder relationships, understanding their needs and ensuring satisfaction with delivered solutions.
Create and conduct training for websites, including creating and publishing client-facing release notes.
Collaborate closely with IT to ensure web projects are delivered on time, within scope, and meet quality standards.
Assist technical teams in analyzing and translating business requirements.
Utilize surveys, internal analytics, and external data to understand competitive digital landscape.
Lead client website experience mapping and related improvement projects.
Analyze client behavior and trends to optimize online sales funnel to drive revenue growth.
Provide direction and actionable goals to ensure the team understands how their performance impacts department, division, and organizational strategies and goals.
Work with the Director of Digital Marketing to identify staffing needs and ensure that the team has appropriate headcount to support growth plans.
Pattern our values of Seek, Empower, and Impact to others.
Develop and lead your team to become open, transparent, innovative, and collaborative to the Sourcewell team and external partners.
Represent Sourcewell at civic and social functions by attending local, regional, state, and national meetings and conferences.
Attend and present at conferences, tradeshows, meetings, and other public events.
Job Description:
Required Qualifications
Bachelor's degree in Marketing, Business, or other related field
AND
Five (5) years of demonstrated digital marketing experience
OR
A combination of post-secondary training, professional education, and related experience equivalent to nine (9) years.
Two (2) years of experience in leading or directing projects, people, or teams
Familiar with front-end web capabilities and responsive design principles
Experience writing web content for search engine optimization.
Marketing experience
is
required.
Preferred Qualifications
Master's degree in Marketing, Business, or closely related field
Seven (7) years of digital marketing experience
Five (5) years of experience in leading or directing projects, people, or teams
Proficient with HTML
Relevant certifications
Position open until filled.
Salary Range:
Grade 13, $90, $126,582.07 per fiscal year, commensurate with experience.
First review of applications will take place
May 10th.
If interested, please submit your application prior to this date to be considered.
Location:
This is a remote position, and is subject to Sourcewell's telecommuting policies and procedures.
On occasion may be expected to attend meetings or trainings at Sourcewell's headquarters in Staples, MN, advance notice would be given to team member.
Sourcewell is currently accepting applications from all states, except the following: California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington.
Applicants living in or planning to relocate to a state not on this list are encouraged to apply.Sourcewell exists to empower community success.
We stand with our partners in government and education striving to recognize and honor the differences in each of our community members.
We are committed to removing barriers to equity.Values
Seek.
Be curious.
Empower.
Be accountable and liberate others.
Impact.
Be a difference maker
Full Time/Part Time:
Full time
Position Type:
Regular
Scheduled Hours:
40
Sourcewell is currently accepting applications from all states, except the following: California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Oregon, Rhode Island, Vermont, and Washington.
Applicants living in or planning to relocate to a state not on this list are encouraged to apply.About Us
Our Core Purpose
We are a self-sustaining organization that enriches lives in our five-county community.
Our Vision
Provide leading solutions that empower community success.
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