Jobs
>
Chicago

    Manager, Marketing Systems - Chicago, United States - Foley & Lardner

    Default job background
    Description


    OverviewThe Manager of Marketing Systems & Data is a senior leader capable of taking a pragmatic view of business and technology, to drive ROI across individual systems while increasing profitability for the firm.

    This role will serve as a service provider to both the Business Development & Marketing department and the firm as a whole, as both a collaborative resource and driver of innovation.


    The Manager is responsible for ensuring marketing technology and the marketing technology team operate as efficient and accurate stewards of technology to the firm.


    A core responsibility is the CRM or Client Relationship Management system which requires both systems knowledge and strong data analysis skills.


    An important part of that system is the firm's Experience tracking database which is essential to our ability to drive new revenue.


    The person in this role must be interested in, and skilled at, managing data so they can lead the way with a data driven strategy at the firm.


    As all lawyers at the firm use the CRM system, a strong aptitude for customer service and an understanding of professional services organizations (like large law firms) is important to success.

    Further critical to success will be the ability to collaborate with others during the development of new strategies, features/system enhancements, and processes.

    The ability to optimize the operational use of the CRM system and the data within, is the main focus of this role; however, there will also be the need to enhance our technology stack with new systems and services.

    Responsibilities


    Serve as the primary manager of the firm's Client Relationship Management (CRM) system and team with a focus on continuous improvement and enhancements to better meet the needs of the firm.

    Lead the marketing technology team to raise the bar on quality control of technology and data.

    The CRM system has a wealth of data that needs continuous "cleaning" and that can power better, more strategic decisions at the firm with enhancements to our data strategy and reporting tools.


    Oversee a data strategy that ensures accuracy of data in the CRM (and related systems) while ensuring continuous improvement of the data and reports available.


    Leverage reporting tools such as Microsoft's Power BI (and others) to provide new and better ways for the firm to access data, with a goal of enhancing our ability to make strategy decisions and drive profits.


    Act as consultant, strategic leader, and idea generator for marketing technology to optimize usage and to ensure Foley has a competitive advantage in the legal industry through the use of technology.


    Manage functionality, data, reporting, and enhancements to the firm's CRM system and data reporting systems for marketing and business development.


    Develop KPIs for the marketing data and systems (including the CRM system) with the goal being to derive further value from them.


    Develop and oversee implementation of a multi-year strategy for driving strategy from CRM and data related to the CRM in a way that uncovers new value for the firm.

    Oversee and collaborate with others on cross-platform data integration (e.g. email, events, etc. with CRM) and usage to further enhance the value of systems.

    Understand all marketing technology platforms and assist with maintenance and enhancements to functionality and design, and with user support.

    Evaluate vendors, their products and compatibility with current and future tech stacks for the benefit of the entire firm. Serve as the primary conduit between Procurement and the BD&M team for the CRM and related systems.

    Take ownership for the system and technology team and implement and oversee technology processes for continuous improvement. Leverage the firm's Cherwell system for managing workloads and evaluating needs of the firm and team.

    Supervise technical staff, including assignment of work activities, conducting performance reviews, and promoting overall employee engagement within the team.

    Qualifications

    Bachelor's Degree required.


    Minimum of seven (7) years of related experience with at least five (5) years of experience involving marketing technologies required.

    Demonstrated experience developing process and business strategy with other leaders to maximize the value of technologies and systems.


    Experience managing technology projects, including demonstrated full lifecycle experience from problem identification through post go live review of technology systems.

    Experience establishing metrics and KPIs to measure revenue impact and ROI of technology.


    Strong knowledge of data analysis and reporting, preferably from CRM systems in support of a marketing and business development function.


    Foley offers a comprehensive benefit program which currently includes Paid Time Off; Paid Holidays; Medical, Dental and Vision insurance; 401(k) Retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents.

    #J-18808-Ljbffr

  • Heyday Homes

    Marketing Manager

    2 weeks ago


    Heyday Homes Chicago, United States

    The Marketing Manager will be an integral part of the team and a strategic thought partner to the CEO. · The Marketing Manager will be responsible for planning, directing, and implementing marketing strategy and systems for Heyday Homes. · **Compensation**: · $80,000 yearly · **R ...


  • Midtown Athletic Club Chicago, United States

    Revenue Operations Specialist · The Position · We work at Midtown to inspire people to transform their lives. Our Revenue Operations (RevOps) Specialist does so by supporting the operations, evolution, design, and support of our CRM system. · Midtown has implemented HubSpot Enter ...

  • Brookdale Lake Shore Drive

    Sales Assistant

    3 weeks ago


    Brookdale Lake Shore Drive Chicago, United States

    Overview: · **_ Voted by Newsweek in 2024 as one of America's Greatest Workplaces for Diversity_** · **Make Lives Better Including Your Own** · **Brookdale Lake Shore Drive is hiring a Sales & Marketing Coordinator for their growing team** · - A Senior Living Community specializi ...


  • Systainer Systems North America Chicago, United States

    THIS OPENING IS WITH SYSTAINER SYSTEMS. · **Company Overview**: We are an energetic startup company representing two prestigious German family-owned brands with a rich history of success. Our focus is on providing innovative solutions in the form of the Systainer System, a cuttin ...

  • Elevation Academy

    Marketing Strategist

    2 weeks ago


    Elevation Academy Chicago, United States

    **About us**: · Elevation Academy, a leading coaching company specializing in personal and professional development, is seeking a dynamic and organized Marketing Strategist to join our team. · We are looking for an experienced Marketing Strategist to lead our Marketing department ...


  • Labelmaster Chicago, United States

    At Labelmaster, we are way more than labels. · We help both small and large businesses take the complexity out of moving and shipping hazardous materials to make the world a safer place. What are hazardous materials? They are things you deal with every day, like lithium batteries ...


  • Vitae Health Systems Chicago, United States

    **Business Development Specialist** · Chicago, IL · **Job Summary**: · As a Business Development Specialist, your primary responsibility will be to promote and sell the clinical services we offer and to establish and strengthen relationships with key stakeholders in the healthcar ...


  • Hartgrove Behavioral Health System Chicago, United States

    **Responsibilities**: · **We are looking for an experienced and savvy Marketing/Business Development professional to join **our leadership team** · As Assistant Director of Business Development, you will be responsible for assisting the Director with the implementation of the com ...

  • TYLin

    Marketing Manager

    2 weeks ago


    TYLin Chicago, United States

    TYLin is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective, constructible designs for the global infrastructure market. With over 3,000 employees throughout the Americas, Asia, and Europe, the firm provides suppor ...


  • Acciona Services Energy Chicago, United States

    **ACCIONA is a global company, leading in the development of regenerative infrastructure that creates a positive impact on society. Our workforce consists of more than 41,500 professionals, present in more than 40 countries across the five continents, all contributing to our miss ...

  • Eclipse Trading

    Options Trader

    2 weeks ago


    Eclipse Trading Chicago, United States

    **Options Trader (Chicago)**: · Eclipse Trading is one of Asia's leading proprietary derivatives trading firms. Founded in 2007, we have over 120 staff across 4 office locations - Hong Kong (our HQ), Sydney, Shanghai and Chicago. Our trading expertise and strategies are deployed ...

  • Deutsche Börse

    Marketing Manager

    2 weeks ago


    Deutsche Börse Chicago, United States

    **Learn. Develop. Grow. But always: Share value**: · Join our international team that drives positive change, united by a spirit of openness and curiosity. We empower you to have an impact and to grow - personally and professionally. With us, you work at the heart of financial sy ...


  • Boston Scientific Corporation Chicago, United States

    **Work mode**:Field Based**Territory**:United States**Additional Location(s)**: N/A**Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance** · - At Boston Scientific, we'll give you the opportunity to harness all that's within you by working i ...


  • Optiver Chicago, United States

    Join Optiver as a Trading Operations Analyst and dive into the exhilarating world of cutting edge market making and trading systems. As a Trading Operations Analyst, you will work on the trading floor gaining in-depth exposure across our quantiative trading, development and corpo ...


  • Glanbia Nutritionals Chicago, United States

    At Glanbia Nutritionals Inc., our portfolio centers around dairy and non-dairy nutritional ingredients. We co-innovate and deliver ingredient solutions and precision premixes for use in the mainstream food and beverage, infant and clinical, and functional nutrition markets. Globa ...

  • RUSH University Medical Center

    Digital Strategist

    3 weeks ago


    RUSH University Medical Center Chicago, United States

    **Location**: Chicago, IL · **Hospital**:RUSH University Medical Center · **Department**:Web Communications - Marketing · **Work Type**: Full Time (Total FTE between 0. 9 and 1. 0) · **Shift**: First Shift · **Work Schedule**:8 Hr (8:00:00 AM - 5:00:00 PM) · **Work Arrangement**: ...


  • TransUnion Chicago, United States

    TransUnion's Job Applicant Privacy Notice · Personal Information We Collect · Your Privacy Choices · **What We'll Bring**: · At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to he ...

  • Rush University

    Digital Strategist

    3 weeks ago


    Rush University Chicago, United States

    Location:Chicago, IL · Hospital:RUSH University Medical Center · Department: Web Communications - Marketing · Work Type: Full Time (Total FTE between 0.9 and 1.0) · Shift:First Shift · Work Schedule:8 Hr (8:00:00 AM - 5:00:00 PM) · Work Arrangement: _First 30 days - _4 days in th ...


  • Infotree Global Solutions North Chicago, United States

    Partner closely with the UX Design team and Product Managers to devise a web content strategy that aligns with the Client's wider goals and consumer journey-and brings to life our brand commitments while delivering a high-value and relevant digital experience for the members we s ...


  • Chad Radtke - State Farm Agent Chicago, United States

    Position Overview · Are you outgoing and customer-focused? Do you enjoy working with the public? If you answered yes to these questions, working for a State Farm independent contractor agent may be the career for you State Farm agents market only State Farm insurance and financia ...