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    Director, Research and Insights - San Francisco, United States - Ketchum U.S.

    Ketchum U.S.
    Ketchum U.S. San Francisco, United States

    3 weeks ago

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    Description

    Overview:
    Ketchum is looking for an expert of insights, analytics and research for the role of

    Director, Research & Insights


    Are you an insights leader? In this role, you are responsible for leading teams across all aspects of insights research and analytics for an industry or specialty.

    You excel at developing relationships with clients and core teams, motivating and guiding your team producing strategic insights that drive communication and PR strategy and action.

    We are looking for someone to join our team who reflects our values. Someone who is curious, brave, inspiring and a force for good. At Ketchum, our people are team-players, bringing creative, ethical, innovative and outstanding partnerships to our clients and team members.

    Our strength is our people. We are lifelong learners and teachers, committed to knowing better to do better. If this sounds like you, we would love to meet you


    Responsibilities:

    You are:
    Curious

    Flexible

    Solutions-oriented

    Entrepreneurial

    A team player

    A storyteller with data

    Strategic counsellor

    Client whisperer

    Willing to roll up sleeves and work hand-in hand with senior leaders, providing counsel, recommendations and solutions to both account leads and clients


    Responsibilities include:
    Research and analytics

    Overseeing and coordinating all phases of complex and varied communication research projects, including primary research projects (quantitative and qualitative), measurement and secondary research with oversight from senior staff

    Primary research expertise should include experience developing qualitative and quantitative research instruments, including surveys, discussion guides and screeners


    Secondary research expertise should include experience conducting and overseeing analysis of social and traditional media, audience analyses, and other components of communications research.

    Measurement expertise should include experience conducting and overseeing measuring impact of PR/communications campaigns across PESO (paid, earned, shared and owned channels)

    Developing strategic, actionable consumer and business insights – not "data dumps" – for account teams, new business teams and clients

    Leveraging insights to identify opportunities grounded in data to support client strategy and planning

    Maintaining a strong level of expertise in industry-leading PR measurement and analytic approaches

    Continuing to learn about innovations in research and communications analytics

    Developing trainings to up-level teams and grow talent

    Staying up to date on emerging technology and offerings and driving similar curiosity in your team.

    Experience managing and overseeing a team

    Nice-to-have: Experience or passion in auto or finance industries

    Relationship management

    Growing and maintaining strong relationships with client and account teams

    Participating in the development of new and incremental business

    Serving as a key point of contact for your clients and client teams, working closely with account teams on the ground and analytics counterparts in other markets providing exceptional service

    Project management

    Budgeting and vendor management

    Developing of research and measurement proposals

    Maintaining updated client and project briefs

    Working with client leads to ensure accurate time entry and forecasting

    Ensuring your team is utilized across projects and getting the opportunities to stretch and work in areas of interest

    Navigating business documents and tools effectively

    Writing and Editing

    Strong writing and editing skills across styles, including reports, client and team communications and presentations

    Comfortable using and training others on AP Style

    Knowledgeable in strategic writing tactics

    Willing to put in the time and energy to develop team members writing, editing and analytical skills

    Business Development

    Leading and driving new business pitches, delivering new and incremental business wins

    Supporting assigned industry groups with education, growth opportunities and insights, as well as applications of Ketchum innovations

    Supporting industry and portfolio leads on relationship and business development opportunities

    Leadership

    Managing and providing mentorship, sponsorship, coaching and guidance to team members

    Welcoming, engaging and valuing ideas and perspectives of others and participate in Ketchum's commitment towards creating a more diverse, equitable and inclusive culture where everyone feels they belong

    Recruiting, hiring and retaining team members who bring diverse and excellent skills and perspectives to the group

    Developing talent through timely, effective feedback and management, succession planning, coaching and other activities

    Driving development conversations and plans for all supervisees

    Ensuring team adherence to company expectations, including time entry

    Lead Analytics, portfolio, team and office initiatives, reinforcing Ketchum culture in word and action

    Growing and refining your thought leadership role within the industry, including participation in speaking events and conferences, and publications on traditional and social media

    Drive engagement in the industry through participation in committees, awards and activities. Regularly submit nominations for awards for you and your team

    Empowering junior team members to be curious, brave, inspiring and a force for good.


    Qualifications:
    Bachelor's degree in related field, graduate work appreciated

    Minimum of 5 to 9 years of combined related data, analytics and research experience, media measurement experience and primary research required

    Excellent client management skills with the ability to communicate professionally and proactively

    A consultative mindset, confident in identifying solutions to research and analytics needs at scalable budgets

    A team mentality and desire to collaborate with co-workers across multiple geographies and specialties

    'Scrappy' and solutions-oriented, able to scale research solutions to budgets

    Ability to work with minimal supervision and guidance, with ability to multi-task, prioritize, meet deadlines and keep manager updated to progress

    Excellent project management skills

    Interest in learning new and cutting-edge analytics tools and methodologies

    Outstanding analytical, writing and problem-solving skills

    Places a high-value on feedback, given and received

    Substantial experience in the following:
    Social and digital media measurement and social media monitoring tools, such as Talkwalker, Lexis Nexis, Cision

    Evaluation of earned media

    Survey and/or qualitative research

    Measuring corporate reputation and brand health

    The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance.

    The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data.

    A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

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