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Beret Roots

Beret Roots

UX Researcher Mixed-Methods / Psychologist
San Francisco, San Francisco County

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About Beret Roots:

Mixed-methods psychologist with experience conducting qualitative and quantitative UX research independently end-to-end. Proficient with SPSS, Qualtrics, UserZoom, dScout and Lookback.

UX Research domains: SMBs, social media, usability, advertising, enterprise software, learning & development, career development

Methods: Usability and concept testing, in-depth interviews, international surveys, literature reviews and other desk research

Based in San Francisco

Languages:
English (native), German (native), French (intermediate)

Experience

UX Researcher, Meta / Tailored Management

  • Research for new revenue generating features for SMBs on the Facebook for Business and Commerce team
  • Defining, planning and executing research studies including outlining objectives, goals and timelines 
  • Data analysis and synthesis; reporting findings and actionable insights; presenting to stakeholders 
  • Usability testing, concept testing, surveys, statistical analysis, in-depth individual interviews and literature reviews

Education

Psychology (German Diploma - Masters-level)

Focus on research and statistical methods, including psychometrics

Graduated Cum Laude

Minors: Business Studies and Occupational Health

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