Market Insights Research - San Francisco, United States - Randstad USA

Description

job summary:
We are seeking a research professional to join our Research Team as a Consumer & Market Insights Research Contractor. This team aspires to bring the direct voice of our customers into all that we do, everyday. You'll focus on audience research with Riders, uncovering deep insights about what makes them tick. You'll be instrumental in helping us uplevel what we do to meet our customers' needs and how to most effectively communicate with them. Your work will improve the experience for our audience members across 300+ cities nationwide and in Canada. The best candidates for this role are people who love to partner cross functionally, represent the voice of the customer, and take pride in delivering best-in-class insights. The successful candidate will also be an excellent communicator and a flexible team player who thrives in a fast-paced, dynamic working environment. You will be expected to deliver actionable insights and drive impactful product decisions. You should feel comfortable working closely with passionate researchers, marketers, and product folks who care deeply about creating experiences that improve people's lives through the world's best transportation system.

Responsibilities:

Partner primarily with the Product Marketing organization and deliver insights by designing and executing qualitative and quantitative research projects that will support messaging, communication, customer segmentation and sentiment to build go to market strategies through powerful insights that speak to the needs of our Riders

Create company-wide empathy for our consumers by uncovering insights that inspire us to create marketing and product experiences that increase driver

Guide business partners in defining actionable research and insights, firmly anchored in business realities

Choose appropriate research method(s), including primary qualitative, primary quantitative, data analysis, and secondary research

Partner with data science to extend research insights with behavioral and market data.

Design and deliver full scale research projects, from scope to delivery, sometimes by conducting your own research and sometimes by managing vendors' work

Develop and translate multiple data sets and insights into a clear and compelling narrative

Own prioritization, calendar, budget, and stakeholder management for your focal areas, in consultation with more senior market researchers and the larger research team, which includes UX research, policy research, and voice of customer

Collaborate as needed with other cross functional partners, including designers, product manager, and data scientists

Available for occasional travel as research or company needs requires
location: SAN FRANCISCO, California
job type: Contract
salary: $ per hour
work hours: 8am to 5pm
education: Bachelors

responsibilities:
Experience:

5+ years leading quantitative and qualitative primary research that delivers business results, ideally as part of a market research team

Experience working with Data Science to combine behavioral with attitudinal data

Experience informing marketing work, including positioning and message testing, naming, audience sizing, etc.

Experience running longitudinal studies such as product or satisfaction trackers

Experience with Google Workspace, Microsoft Excel, survey tools (i.e., Qualtrics) and statistical software (i.e. SPSS or R). SQL is a nice bonus but is not required initially for this role.

Proficient in market research methodologies, both qualitative (e.g., ethnographies, focus groups, diary studies, in depth 1:1) and quantitative (e.g., customer satisfaction, campaign effectiveness, discrete-choice studies, tracking studies, concept testing).

Comfortable with survey writing, data weighting, defining sample criteria, incorporating advanced statistical concepts into research design, and translating findings into deck-based readouts (We are a Google suite company, so you'll be working in Google slides with us.)

Skilled in designing research projects from scope, execution, and delivery of results through reports and presentations that are customized to a team's particular needs Adept in a variety of communication and storytelling methods Partner well with teammates, cross-functional partners, and vendors.

Expected to have skills to recommend methodologies and vendors as research scope requires.

Creatively problem solve through proactive troubleshooting and well-reasoned solutions that keep the big picture in mind Drive multiple projects forward simultaneously, and on-schedule in a fast-paced environment.

Highly self-directed, with strong enthusiasm for a collaborative, highly energetic, and high-performing environment Able to conduct in-house research while also partnering and managing external vendors
qualifications:

Experience level: Experienced

Minimum 5 years of experience

Education: Bachelors
skills:

SQL

Python

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

Applications accepted on ongoing basis until filled.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.