Account Executive - Mobile, United States - Good Giant

Good Giant Mobile, United States

1 week ago

Marketing / Advertising / Public Relations

Description

Good Giant is the top gaming-focused advertising agency in the country. With four offices and more than 110 professionals, our client portfolio is concentrated on casino resorts and complemented by a mix of high-profile brands in CPG, technology, healthcare and finance

DESCRIPTION

The Account Executive role is responsible for the day-to-day management of several different properties under the umbrella of a large casino gaming account. This role is a client contact, handling all requests related to the brand(s) which the person manages. Knowledge and experience in the casino gaming industry is preferred. This position is located in Mobile, AL and reports to either an assigned Account Supervisor or the Director of Account Service.

RESPONSIBILITIES

Gather information on clients, products and competitive set necessary for agency education and start-up meetings
Initiate new campaign and project requests, including creative brief development as needed
Assist team members in reviewing creative product to ensure it remains on strategy and adheres to client identity
Identify and understand trends within client markets and industries
Proactively contribute ideas and input on client projects including providing client research and industry-specific information
Quickly and accurately convey client changes and feedback across various departments as necessary
Oversee daily client management
Maintain a positive relationship between the agency and client
Gather information on clients, products and competitive set necessary for agency education and start-up meetings
Provide thought leadership in the areas of direct marketing, digital marketing, social marketing, customer relationship marketing, data driven marketing, integrated communications, testing and analysis
Solves client issues, independently when possible. Consults with Account Supervisor as needed
Assist with monthly billing process for each property as assigned
Provide clients with budgets and estimate updates
Keep supervisor informed of key initiatives and/or account concerns
Travel to the client's location(s) as needed

QUALIFICATIONS

THE BASICS:

Excellent communication/presentation skills and ability to build relationships
Organizational and time-management skills
Must have 3+ years of experience within an advertising agency or comparable industry
Must have strong interpersonal skills
Experience with integrated marketing campaigns, including direct mail, SEM, applications, social media, website development, email distribution, and promotions
Bachelor's degree in advertising or marketing is preferred though equivalent experience is acceptable
Outstanding client service and relationship building skills
Strong willingness to learn and roll up sleeves in a fast pace environment

TECHNICAL SKILLS:

Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Knowledge in Keynote and Adobe InDesign a plus
Prior experience working in a project management software solution preferred

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