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    Digital Marketing Director - Nashville, United States - RANDALL GOODGAME MUSIC LLC

    RANDALL GOODGAME MUSIC LLC
    RANDALL GOODGAME MUSIC LLC Nashville, United States

    3 weeks ago

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    Description

    Job Title: Digital Marketing Director

    Location: Nashville, TN (Remote)

    Pay Rate: $68,000-$80,000

    Hours: Full-time

    Our Websites: |

    About Us:

    Randall Goodgame Music is a Nashville-based Christian music company with the mission of bringing the Bible into the hearts and minds of children, families, and congregations. Founded by singer-songwriter and Dove award nominee Randall Goodgame, our company is comprised of two brands: Slugs & Bugs and the Scripture Hymnal Project. Slugs & Bugs is our kids and family music and media entity that includes album recordings, books, videos, and live events. The Scripture Hymnal Project is a new initiative that includes our music publishing company and creates music and resources for congregational worship.

    Job Description:

    We are seeking a motivated and experienced Digital Marketing Director to join our team and play a crucial role in driving revenue growth across various channels. This position offers an exciting opportunity to work flexibly while creatively contributing to our wide array of initiatives within the Christian music and media industries.

    This job is for you if:

    • You like working on many different projects at once.
    • You find satisfaction in driving revenue growth and tracking results.
    • You constantly dream up ways to improve things.
    • You prefer working in sweatpants.
    • You enjoy Christian music and entertainment.

    Responsibilities:

    • Develop and implement comprehensive marketing strategies to enhance brand awareness, increase audience engagement, and drive customer acquisition and loyalty.
    • Manage and optimize our company website/s to improve visibility, user experience, and conversion rates.
    • Utilize SEO techniques to enhance website ranking and visibility on search engines.
    • Plan and execute email marketing campaigns to nurture leads and drive conversions.
    • Spearhead our direct-to-consumer sales with savvy marketing plans, product development, and advertising.
    • Monitor, analyze, and report marketing metrics to assess the effectiveness of campaigns and help the team make data-driven decisions.
    • Create, design, and post engaging content for social media platforms, including Facebook, Instagram, YouTube, and TikTok to build brand affinity.
    • Stay up-to-date on industry trends and best practices to continuously refine marketing strategies and tactics.

    Requirements:

    • 6-8+ years of experience growing revenue in previous marketing roles (music industry and/or e-commerce experience preferred)
    • Proficiency with Google Ads, Shopify, AMS, YouTube, Meta Business Manager, email marketing platforms (Mailchimp, etc.), and design tools (Canva, Adobe Creative Suite, video editing platforms, etc.)
    • Strong understanding of website optimization techniques and SEO principles.
    • Excellent written and verbal communication skills.
    • Ability to multitask and prioritize projects effectively in a complex environment.
    • Analytical mindset with a keen eye for detail.
    • Self-motivated with a proactive approach to problem-solving.
    • Thrives in a small, start-up environment.
    • Bachelor's degree (preferred).

    Benefits:

    • Flexible remote work arrangement.
    • Paid time off.
    • Music industry experience.

    How to Apply:

    If you are a creative and results-driven marketer looking for a rewarding and flexible opportunity, we'd love to hear from you Please submit your resume and cover letter outlining your relevant experience and why you're interested in joining our team.

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