- Email Management: Lead the creation, execution, and optimization of email marketing campaigns, ensuring consistency in brand messaging and achieving strategic goals, including creating blocks/templates, HTML, asset coordination, QA, segmentation building, and scheduling.
- Email Scheduling: Co-manage and execute master Email marketing calendar to create more targeted campaigns, and low email saturation. Ensure consistent naming conventions being used on calendar as well as within Salesforce Marketing Cloud.
- Marketing Automation & Integration: Master the use of marketing technology for efficient campaign delivery. Collaborate with cross-functional teams for seamless execution of automated and triggered campaigns within multi-channel campaigns to drive action and conversions.
Supporting in our existing CRM production instance to continue LOB requests until fully pivoting to the new instance and building automation journeys. Ability to balance short-term gains with long-term impact and properly utilize that knowledge to inform the long-term CDP and automation roadmap. - Optimize Email Creative and Templates: Work in partnership with Marketing Managers and design partners to optimize Email creative, blocks and templates based on performance and insights, as well as best practices and ensuring it aligns with our brand voice and marketing objectives. (Various formats include text, HTML, custom.) Ideal candidate will have a strong creative vision and excellent design skills (e.g., Adobe Creative Suite).
- Data & Analytics: Manage and segment customer databases for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance to drive optimizations. Develop a testing calendar and report that includes subject line, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift. Ensuring all utms and link alias are placed within emails for thorough data analyzing.
- Customer Experience: Enhance customer journeys and map out engagement strategies to improve the overall customer experience. Use customer data and insights from reports, such as CRM, web, completed training, webinar /event attendance and purchasing behavior, to drive the message and content personalization.
- Compliance & Best Practices: Keep abreast of global data privacy laws and email/SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices
- Additional Activities: Demonstrate initiative to proactively recognize, clarify and resolve issues and needs beyond your immediate responsibilities. Be an integral part of the lifecycle and product marketing strategies across various customer stages, utilizing email, and other direct marketing channels to enhance engagement and retention.
- Bachelor's degree in Marketing, Business, or related field. Advanced degree a plus.
- Minimum of 5 years' experience in retention marketing, CRM, or related roles, preferably within the e-commerce sector.
- Proficiency in email/SMS marketing platforms like Salesforce and Marketo, with a strong track record in driving successful marketing initiatives.
- In-depth knowledge of and experience with email/SMS regulations (GDPR, CCPA, TCPA, CASL), deliverability, and best practices.
- Demonstrated experience with Google Analytics 4, HTML/CSS, A/B Testing, and familiar with Adobe Creative Suite.
- Creative problem-solver with exceptional project management, analytical, presentation and technical skills.
- Highly motivated, and capable of working both independently and as part of a diverse team while demonstrating highly effective interpersonal and communication (written and verbal) skills.
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Email Marketing Manager - New York, United States - Chubb
Description
Job DescriptionChubb is hiring for an Email Marketing Manager to join our Marketing and Communications team
This role operates on a hybrid work schedule (3 days in office, 2 days remote), and can be based out of NYC, Jersey City, Whitehouse Station (NJ) or Philadelphia Chubb offices.
KEY RESPONSIBILITIES:
About Us
Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.
At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.
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