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    Marketing Manager - New York, United States - EPITEC

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    Description

    POSITION:

    Marketing Manager

    JOB TYPE:

    W2, Contract

    LOCATION:

    New York, NY

    JOB SUMMARY FOR MARKETING MANAGER:

    • The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
    • Pay range: $49-$53 an hour with benefits.

    RESPONSIBILITIES FOR MARKETING MANAGER:

    • Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
    • Develop pricing strategies, balancing firm objectives and customer satisfaction.
    • Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
    • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
    • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
    • Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
    • Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks and develop distribution strategies.
    • Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

    REQUIRED EXPERIENCE FOR MARKETING MANAGER:

    • BA/BS in marketing, business, or other quantitative field.
    • 3-4+ years' experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
    • Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
    • Experience with SEO & mobile app marketing.
    • Experience with A/B testing, messaging, and post-campaign analysis.

    SKILLS AND QUALIFICATIONS FOR MARKETING MANAGER:

    • Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports.
    • • Comfortable navigating a complex organization and building cross-functional relationships.
    • Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
    • Excellent project management and communication skills with the ability to balance rigorous attention to detail with swift execution.
    • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
    • Ability to maintain a positive attitude in a fast-paced environment.
    • Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.

    BENEFITS

    • Medical, Dental, PTO, Holiday tailored to meet your needs. 401K/Match, $15,000 Life Insurance, Award-Winning Employee Care Program. Established and highly regarded reputation with Green Card and H1 processing.

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