- The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
- Pay range: $49-$53 an hour with benefits.
- Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Negotiate contracts with vendors and distributors to manage product distribution, establish distribution networks and develop distribution strategies.
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
- BA/BS in marketing, business, or other quantitative field.
- 3-4+ years' experience directly managing digital performance media channels, focused on PLA, Paid Social, Paid Search & Retargeting.
- Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization.
- Experience with SEO & mobile app marketing.
- Experience with A/B testing, messaging, and post-campaign analysis.
- Excellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reports.
- • Comfortable navigating a complex organization and building cross-functional relationships.
- Expertise in ad operations, including pixel & tagging management, Adobe/Google Analytics tagging conventions & product feed management.
- Excellent project management and communication skills with the ability to balance rigorous attention to detail with swift execution.
- Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
- Ability to maintain a positive attitude in a fast-paced environment.
- Excellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytelling.
- Medical, Dental, PTO, Holiday tailored to meet your needs. 401K/Match, $15,000 Life Insurance, Award-Winning Employee Care Program. Established and highly regarded reputation with Green Card and H1 processing.
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Marketing Manager - New York, United States - EPITEC
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Description
POSITION:
Marketing Manager
JOB TYPE:
W2, Contract
LOCATION:
New York, NY
JOB SUMMARY FOR MARKETING MANAGER:
RESPONSIBILITIES FOR MARKETING MANAGER:
REQUIRED EXPERIENCE FOR MARKETING MANAGER:
SKILLS AND QUALIFICATIONS FOR MARKETING MANAGER:
BENEFITS