- Establish a best-in-class Brand and Performance Media function via (a) hiring & developing top tier Talent (b) driving operational excellence (c) embedding data & analytics in every decision-making process (d) optimizing ad tech stack and (e) delivering marketing thought leadership and strategic business acumen.
- Manage media investments of approximately $70MM across key channels such as linear/addressable TV, OLV, SEM Social, SEO and Display. Be accountable for planning & optimizing against seasonality/variances/changing competitive strategies.
- Proactively incorporate "Outside-In" perspectives and innovative media buying/optimization practices by keeping abreast of competitive strategies, emerging trends and technology.
- Partner with the brand and creative teams to execute latest campaign consistently across consumer journey.
- Develop a sophisticated, integrated media plan that provides the right message to the consumer at the right time.
- Responsible for developing annual Brand & Performance media strategy, SEO Roadmap, and plan in partnership with our agency and cross functional partners to achieve corporate goals
- Engage key cross functional partners to continuously glean actionable insights from state and program performance and implement strategic as well as tactical optimization based on such recommendations.
- In partnership with Analytics, deeply understand the relationship between brand, performance marketing, Organic Search and Organic Social to continuously optimize spend across channels to maintain a well- balanced and efficient funnel.
- Develop and maintain a media scorecard that will serve as an Executive Summary of all media performance.
- Work closely with external media partners to drive accountability for strong results, transparency into data/targeting/optimization, testing new capabilities and cost savings.
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Diocese of Harrisburg Harrisburg, United StatesPosition Type: · Administration/Director of Advancement · Date Posted: · 1/29/2024 · Location: · Bishop McDevitt High SchoolHIGH SCHOOL SENIOR DIRECTOR OF ADVANCEMENT/DEVELOPMENT · Full-Time · School: Bishop McDevitt High School · City & State: Harrisburg, PA · NATURE OF POSITION ...
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Oliver Fire Protection & Security Harrisburg, United States**Fire Sprinkler and Fire Alarm Inspections & Service Sales for York / Harrisburg, PA** · This is a high-impact, high-visibility role. As a critical part of Oliver's growth and customer retention, this person will cultivate relationships with our current customer base and create ...
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Johnson & Johnson Harrisburg, United StatesJohnson and Johnson is recruiting for a Senior Director, Translational Science (TS), Immunology to be located in La Jolla, CA, Spring House, PA or Cambridge, MA. Remote work options may be considered on a case-by-case basis and if approved by the Company.At Johnson & Johnson, wha ...
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Senior Director Human Resources
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Senior Director Human Resources
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Medical Director, Bladder
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J&J Family of Companies Harrisburg, United StatesMedical Director, Bladder - Global Medical Affairs Oncology W · **Description** · At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments a ...
Senior Director - Harrisburg, United States - Marketing Deluxe
Description
Senior Director - Performance and Organic Marketinghybrid
US Only
full time
Company Summary:
At Pearson, our purpose is simple; to add life to a lifetime of learning. We envision a future where everyone can realize the life they imagine through learning. To achieve this, we create vibrant and enriching learning experiences designed for real-life impact.
For over 20 years, Pearson Virtual Schools has been reimagining K-12 education with full-time virtual schools for students who want a personalized, more flexible approach to learning.
Our flagship products and services include Connections Academy, US-based online public charter schools; Pearson Online Academy, a global online private school; and Pearson Connexus, our comprehensive online school program for school districts nationwide.
Position Summary:
The Sr.
Director Performance and Organic Marketing will be responsible for determining and translating brand and driving performance media, organic marketing and SEO strategy into operational plans for the PVS business with responsibility for the performance and results of the business.
This person will manage a team of marketing professionals and external agencies to ensure we hit our lead, application and enrollment goals.
We're looking for someone who has significant experience managing both digital marketing and SEO as well as a multi-million dollar annual budget across different product lines to deliver against aggressive growth goals.
The person in this role will direct the resolution of moderately complex or unusual business area problems by applying advanced analytical thought and judgment, making a long-term impact on the results of the PVS business.
The person in this role will identify change initiatives and formulate strategies for effective change implementation. They will maintain developed relationships with senior leaders and lead relationships with high profile customers and suppliers.Core Tasks and Responsibilities:
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