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Washington, D.C.

    B2B Sales Account Executive - Washington DC, United States - Dotdash Meredith

    Dotdash Meredith
    Dotdash Meredith Washington DC, United States

    2 weeks ago

    Default job background
    Full time
    Description

    From research and strategy to implementation and analysis, Media Now Interactive offers the print and digital products and services needed to efficiently and effectively reach audiences in select markets.

    Account Executive position assesses the market potential of prospective accounts and meets with local/regional and national businesses to glean potential advertising and marketing partnerships.

    Account Executive's must have proven sales success history.

    He or she must be a marketing leader who will identify, grow, and maintain a territory of clients through face to face meetings, prospecting, advertising programs, events, branding and presentations.

    The AE will meet with key marketing people on the client side and media, creative and public relations advertising agencies.

    Account Executives will work with clients/advertising agencies and Media Now Interactive's internal team to develop integrated advertising and marketing programs to home in on the client's objectives that will hit their KPI goals.


    • Develop and maintain sales territory (Washington, D.by building brand equity, business development and advertising sales throughout the assigned territory.
    • Leverage a strong consultative approach for selling targeted marketing solutions in the magazine, cover wrap, digital and tech arena.
    • Provide ongoing client management to partners including regular reviews of marketing plans performance, educational events and client entertainment.
    • Deliver regular updates to management on pipeline of business, percent to goal, territory updates and opportunities along with region challenges.
    • Achieve revenue goals set by the company for existing and developmental accounts. Sells magazine advertising/digital and provides continuing service to advertising agencies and direct accounts. Assesses the advertising revenue potential of assigned accounts. Conveys advertiser's marketing needs to sales management, research, production and/or promotion in order to design a presentation which shows how the company can fulfill those needs with our targeted marketing advisements. Prospect new business opportunities in your territory, both B2C and B2B, through regular outreach to new clients and advertising agencies with face to face meetings, presentations, events, entertainment and other related efforts.

    Develop integrated media plans and support materials working collaboratively with internal Media Now Interactive team including; planning, marketing, research, account management and ad-ops teams.

    Makes presentation to advertiser's key decision makers in written and/or visual form. Manages client-chosen solutions. Provides excellent customer service to clients.
    Provides management with timely and accurate monthly, quarterly and reports. Maintains accurate records of individual list performance. College degree preferred, or equivalent work experience.
    Proven track record of sales accomplishments and development of successful sales presentations.
    Digital sales experience a plusSpecific Knowledge, Skills and Abilities:

    • Experience in advertising/ media sales with the ability to develop, present and sell through high level media strategy and marketing plans to C-Level clients/ advertising agency teams
    • This is an entrepreneurial role at a cutting-edge company. Time management, business acumen and a strong work ethic are a must.
    • Strong sales skills; ability to create effective sales promotions; Solid computer skills using Excel, Word, PowerPoint, Salesforce; Good customer service skills and professional demeanor.
    • Travel Required _(Approximate)_: 30%
    *It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

    #Job Type:
    Full-time


    Work Location:
    Remote
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