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    Marketing Director - New York, United States - Pat McGrath Cosmetics

    Pat McGrath Cosmetics
    Pat McGrath Cosmetics New York, United States

    4 days ago

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    Description

    Pat McGrath is the world's most influential and in-demand makeup artist. For over 25 years, Pat McGrath's creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale. Throughout her illustrious career, Pat McGrath has been recognized around the world with some of the most prestigious honors and accolades, including Time Magazine's Most Influential People, as a "Titan" of the fashion and beauty industry. After formulating and perfecting her own must-have collection of high-performance cosmetics, Pat McGrath launched her eponymous, groundbreaking brand, PAT McGRATH LABS in 2015. By 2017, the 'MOTHERSHIP' landed at SEPHORA, opening numerous doors across the U.S. and by 2021, expanded into the global marketplace to include the UK, Germany, Russia, China and continues to expand globally to this day.

    Role: Marketing Director

    This is a senior role that reports to the SVP of Marketing. This role leads the development and execution of marketing strategies for our product line. The ideal candidate will have a deep understanding of the beauty industry and product, a passion for makeup, and a proven track record of driving sales growth and brand awareness through creative and effective marketing campaigns.

    Main Responsibilities:

    • Lead development and concepting of product positioning in partnership with Product Development. Own Product Bulletins to serve as source of key product information to aid in planning and forecasting.
    • Develop and implement comprehensive marketing plans to drive sales and brand growth for makeup products
    • Conduct market research and analyze consumer trends to inform marketing strategies
    • Leverage data analysis to inform category strategy, analyzing the potential of new products based on market data.
    • Act as lead cross-functional communicator on all new launches, ensuring all teams are aligned and fully clear on objectives and briefs
    • Collaborate with cross-functional teams, including product development, VM, sales, and creative services, to ensure aligned messaging and brand consistency
    • Spearhead development of 360 Marketing campaign strategies in partnership with social, influencer, VM, PR and education teams for all new product launches and core re-support programs. Work with teams to ensure the relevant content is created to support launches.
    • Lead relationship with trade marketing and local markets to ensure aligned execution of launches
    • Continue to grow existing product collections and identify key communication opportunities to creatively drive brand awareness with maximum impact.
    • Develop and manage marketing budgets and ROI metrics
    • Stay up to date on industry trends and competitor activity, and adjust marketing strategies accordingly

    Ideal Profile:

    • 8+ years of global marketing experience in the beauty industry, with a focus of makeup
    • 5+ years as Director/Sr Management role
    • Proven track record of driving sales growth and brand awareness through innovative campaigns
    • Strong understanding of digital marketing channels and analytics
    • Excellent communication and collaboration skills
    • Strong leadership and team management abilities
    • Bachelor's degree in Marketing, Business, or related field

    Offer:

    • Salary range: k
    • Medical, Dental, and Vision Coverage
    • $for$ 3% 401(k) Retirement Match
    • Hybrid Schedule (4-in/1-WFH)
    • 15 PTO + 10 Holidays

    Pat McGrath Labs is an Equal Opportunity Employer. There shall be no discrimination on the basis of age, disability, sex, race, religion or belief, gender reassignment, marriage/civil partnership, pregnancy/maternity, or sexual orientation, or any other protected class. We are an inclusive organization and actively promote equality of opportunity for all with the right mix of talent, skills and potential. Candidates should note that if they are selected for an opportunity, they may be subject for a pre-employment background check prior to receiving an offer letter. Details of such an occurrence will be disclosed prior to completion.

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