Director of Marketing and Communications - New York, United States - Committee for Hispanic Children and Families

Description

Job Title:
Director of Marketing & Communications


Status:
Full Time/ Exempt


Department:
Marketing and Communications


Location:
New York, New York


Reports to:
President & CEO

The Committee for Hispanic Children and Families is seeking a Director of Marketing and Communications, responsible for ensuring positive visibility and clear internal and external communications for the organization.

The Director will approach this work by helping to build and execute a strategic marketing and communications plan with such goals as increased public understanding of the organization's mission, enhanced brand recognition, expanded donor recruitment/revenue generation, and improved clarity of communications with stakeholders such as donors, grantees, community leaders and local media.

The Director of Communications is also responsible for Public Relations messaging and planning.


Essential Functions

• Build digital strategy, audience, content, and activation plans across channels, with an emphasis on social media, to drive awareness, raise funds and increase engagement
• Create and develop awareness campaigns and materials to elevate our brand and raise awareness to build a platform that allows fundraising and communications effort
• Serve as an interdepartmental liaison to provide communication and marketing support and to identify or create opportunities to promote the organization to internal and external audiences
• Edit videos and virtual content to publish on website and social media channels such as YouTube
• Manage all internal and external collateral and communications to ensure all materials comply with brand and design standards set CHCF.
• Actively audit marketing and communications materials across departments and promotional inventory, and determine swag and collateral needs
• Manage and approve all marketing material requests and drafted materials to ensure aligned and on brand approach for all efforts
• Empower staff, volunteers and major stakeholders with knowledge, tools, and resources they need to be the best brand ambassadors and advocates for our mission
• Contribute to overall look of all collateral and publication development, Board communications, recruitment outreach, family communications, annual reports, appeals, newsletters, and other outward facing materials
• Manage the scope and execution of projects to meet organizational goals and ensure communications are effective and aligned with branding guidelines
• Serve as a pointperson for the media, and coordinate and seek media interest and collaborative media efforts with major brands and partners
• Serve as a liaison across departments to ensure staff and major stakeholders are up to date on major happenings across the organization
• Serve as a member of various crossfunctional teams or committees to aid in streamlining and standardizing communications internally and externally
• Provide direct support on the execution of key activities including administrative responsibilities, fundraising activities, and programming
• Continuously track, measure, evaluate and report on the achievement of communication goals with a focus on recommending and incorporating improvements as appropriate
• Serve as a resource for families, guests, staff, volunteers, donors, and other community members

Qualifications & Competencies

• Bachelor's degree in marketing, Advertising, Design, Communications or a related field and minimum 5 years related work experience required. Advanced degree preferred.
• Must have growth mindset, highly collaborative communication, supervision experience, and strong interpersonal skills
• Must have a strong understanding and proficiency with Adobe Creative Suite (InDesign, Illustrator, Acrobat Pro)
• Experience and proficiency with Microsoft Office skills (Excel/Word/PowerPoint)
• Excellent written and verbal communication skills with a keen attention to details and design aesthetic
• Ability to collaborate and participate as a flexible, responsive team member and able to work independently, make decisions, and adhere to priorities in a fastpaced, multitasking environment
• Demonstrated strong organizational and administrative skills, including managing multiple deadlines and event planning
• Demonstrated ability to effectively listen, evaluate and react to key members, stakeholders, providers, and internal/external clients
• Positive and respectful interpersonal skills; ability to remain professional yet compassionate when interacting with families in crisis. Committed and open to working with diverse communities.
• Hospitable demeanor when interacting with guests, donors, volunteers, and community atlarge
• Ability to work some nights, weekends, and holidays for events
• CHCF offers a comprehensive employee benefits package._
• CHCF is an equal opportunity employer and is committed to maintaining a work and learning environment free from discrimination on the basis of race, color, relig