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    VP, Brand Marketing - San Francisco, CA, United States - Calm

    Calm
    Calm San Francisco, CA, United States

    1 week ago

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    Description
    Calm's marketing team is working to lead the conversation around mental health. We're curious about our consumers, their challenges, and how Calm can be a true tool for transformation.

    We are a highly cross-functional and collaborative team, developing work that sparks a cultural dialogue, expands what Calm is in the minds of consumers, and makes meaningful connections to the brand across the globe.

    We are hiring remote workers for this role in the San Francisco Bay Area, Los Angeles, or NYC areas.

    The VP of Brand Marketing will solidify Calm's standing as the #1 mental health brand through a combination of world-class creative, content, product, and brand marketing experiences.

    This role will report into the Chief Content Officer, collaborate closely with Calm leadership, and lead a team responsible for managing and shaping consumer perception of the Calm brand, ultimately enabling us to reach and support many millions more people on their mental health journey.

    Manage, develop and inspire a team responsible for category-leading content, product, and brand marketing experiences

    Own brand strategy:
    clarify positioning as well as target audience and how best to reach them; collaborate on brand guidelines to ensure consistency in messaging, tone, and visual representation across relevant touchpoints
    Keep Calm top of mind through a consistent drumbeat of low-cost/high-return marketing initiatives that drive conversation and brand awareness
    Supercharge content marketing efforts to drive traffic and engagement across channels, including email, app stores, web and social
    Leverage relevant KPIs and consumer insights to ensure the health of the brand as well as its continued evolution
    Collaborate closely with internal and external creative teams to ensure the development of stand-out campaigns; with Content and Product to amplify new releases; and with Enterprise to ensure consistent expression of the brand across the business
    Exceptional organizational and time management skills, adept at managing multiple high-priority projects on deadline and collaborating closely with cross-functional teams to deliver exceptional results
    Embraces diversity and fosters an inclusive work environment, valuing diverse perspectives and experiences to drive creativity and innovation
    8+ years experience in relevant marketing leadership roles

    This role is also eligible for equity + comprehensive benefits + 401k + flexible time off.
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