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    Head of Brand and Content Marketing - San Francisco, CA, United States - Lifeattinder

    Lifeattinder
    Lifeattinder San Francisco, CA, United States

    3 weeks ago

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    Description

    Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.

    We work hand-in-hand, building Tinder for our members.

    We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

    We cultivate a culture where it's safe to take risks.

    We don't dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

    We are intentional about building a workplace that reflects the rich diversity of our members.

    The Emerging cross-functional team will work on Tinder's cutting edge of ideas and features, keeping up to date with the most relevant social and technological trends and developing a perspective on how Tinder can use them for the future of dating.

    We're looking for a strong, senior individual with deep experience in inbound Product Marketing to join the team– partnering closely with Product to ideate, position, test, and validate innovative, pioneering product ideas.

    This is a perfect role for a hands-on, data-driven, consumer tech marketer that has an intuitive understanding of how to balance brand, business, and UX needs to get results.

    You can develop new processes and ways of working cross-functionally with Marketing, Product, Design, Comms, and Insights to help us scale growth and elevate our in-app brand experience.

    This role is best suited for someone highly flexible and agile, who is willing to navigate rapid product and marketing testing.

    This highly cross-functional role will report into the Senior Director of Global Product Marketing based in NY.
    This is a hybrid role and requires in-office collaboration three days per week. Collaborate across Marketing and Engagement teams to develop, test and implement marketing strategies that drive product awareness and adoption
    Position and package our products with a Tinder brand lens to ensure they are relevant, differentiated and special. Build a consistent and compelling narrative across channels and product lines, maintaining strong messaging hierarchy and effective content strategy plans
    Partner with Product, Insights, and Analytics on creating new ways of rapid testing and validating new feature ideas. Draw on qualitative and quantitative insights to understand product adoption, usage, and retention across customer segments
    Advise on competitive analyses and consumer research efforts to understand key user segments and define opportunities
    Support regional marketing teams by advocating for their product needs and requests
    Own internal communication of product marketing initiatives
    5-8+ years of experience working in Product Marketing, leading full-funnel go-to-market strategies, preferably in consumer tech and mobile apps
    ~ Experience working on brands with Global impact, and driving multi-regional marketing strategies
    ~ Proven ability to deliver well-branded, fabulous user experiences and marketing strategies that drive business growth
    ~ Highly collaborative and creative. Capable of leading cross-functional teams (especially Product, Marketing, and Creative teams) to produce innovative solutions
    ~ Fluency with key business and marketing analytics
    ~ Strong project management abilities to plan and implement complex cross-functional initiatives

    Experience working on brands within a company's portfolio
    As a full-time employee, you'll enjoy:
    ~ Comprehensive health, vision, and dental coverage
    ~100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
    ~100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides access to breast milk shipping for business travel, surrogacy, and employee relocation
    ~ Investment in your development:
    mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
    ~ paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
    ~ Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.
    "Integrated Marketing Coordinator
    Our hottest benefits for full time employees
    100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
    Mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual $3,000 stipend for your professional development
    Access to mental health support via Modern Health, paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
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