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Associate Director Market Research Competitive Intelligence - Ridgefield, United States - LanceSoft
Description
Duties:
Duties
The Senior Associate Director of Pharmaceutical Brand Market Research will have primary responsibility for all aspects of market research and business analyses for assigned brands/TAs, including but not limited to:
Be the subject matter expert on past, current and potential insights needed for the product/project
Identify market research (MR) needs for the business (immediate and multi-year planning)
Consult the brand team, media and ad agency in optimization opportunities from fact-based MR insights across campaign management, concept development, ad tracking, placement, wear-out, and other aspects of consumer marketing functions
Demonstrate expertise in consumer/pharma DTC measurement methodologies to collaboratively gain alignment on MR and syndicated secondary analysis plans to fill those needs
Design, execution and interpretation of MR studies and media measurement programs with clear, accurate, unbiased communication of the insights and recommendations.
Analyze & report syndicated, secondary market data for performance measurement and market understandingActively seek alternative methods to bring agency-based measurements to independent, unbiased measures. Question the status quo and seek solutions for transparency of media measures and accuracy in reporting to leadership.
Utilize a full spectrum of survey insights and syndicated data to answer complex business questions. This includes compilation of an insights story from multiple data sources, create presentations and deliver it with confidence
Support/guide analytical business questions for projects run by other A&I colleagues
Work with all vendors to ensure every step of each project is aligned with business objectives, achieving the highest level of insights, and following all regulatory requirements and delivering actionable insights
Manage all work within the specified overall budget and complete all necessary paperwork to gain authorization with all aspects of each project
Coordinate/collaborate with other Analytics & Insights co-workers to deliver unified support for Marketing clients and senior leadership
Lead without authority, integrity and emotional intelligence across complex organizations and partnerships
Ability to quickly demonstrate full product, customer and performance knowledge and actively participate in planning sessions. Clearly demonstrate impact/influence on direction of responsible product's marketing plans, strategies, and tactics
Skills:
Skills/Requirements
Minimum Requirement of 10 years working within a large product marketing corporation specifically in the role of market research with primary responsibility for generating, organizing and presenting market research insights
Minimum Requirement of 10 years working in support of pharmaceutical brand marketing research
In-depth knowledge of all qualitative and quantitative market research techniques
Demonstrated experience managing the regulatory and ethical requirements of pharmaceutical market research & data protection
Prefer candidates with experience exploring
cardiology and primary care specialist marketing
cardiac and/or diabetic conditions
Alliance partnerships
Polish and professionalism from experience communicating at senior levels with sometimes difficult and complex findings
High level skills with Microsoft Office (PPT, Outlook, Word, Excel)
US based workers only
Ability to work during Eastern Time Zone business hours
Seeking candidates who can start immediately
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