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Social Media Manager - Doral, United States - Agupdate
Description
Social Media Manager - Herbert Wertheim College of MedicineFlorida International University
Miami, FL
Full-time
Advertising / Marketing / Public Relations
About FIU
Florida International University is a top public university that drives real talent and innovation in Miami and globally.
Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice.
Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S.News and World Report places dozens of FIU programs among the best in the nation, including international business at No.
2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good.Job Summary
The Herbert Wertheim College of Medicine is currently seeking a Social Media Manager to join our team of professionals.
Duties include:
Leads the creation, implementation, and optimization of the social media strategy. Sets goals, benchmarks and objectives for content and social channel performance. Collaborates with HWCOM units and stakeholders to support unit goals and needs.
Oversees Herbert Wertheim College of Medicine (HWCOM) and other college sanctioned media accounts. Identifies emerging social media trends and networks and ideates on how HWCOM can best leverage these.
Collaborates with HWCOM unit liaisons to develop social media communication campaigns and strategies for strategic initiatives that drive university-wide goals.
Analyses and interprets media/communication administrative rules and policies to effectively manage educational media/communication administration. Implements and watches for social media policy compliance across HWCOM platforms.Measures impact of social media on overall marketing efforts and evaluates results. Assists in the creation of social media performance reports and analysis for paid and organic content.
Analyzes qualitative data from first-party sources in order to gather findings and actionable insights in order to make recommendations to optimize social media strategies.
Uses social media listening strategies and tools to monitor social conversations that impact HWCOM. Monitors conversations and trends that might grow into crises and reports to key stakeholders.Engages with audiences using the established University tone in order to have a consistent voice across all HWCOM social channels.
Monitors comments and assists with questions in posted content and direct communication channels (inbox management).Identifies trends and conversations both inside and outside HWCOM that provides opportunity for interaction. Assists in the cultivation of partnerships with social media influencers.
Assists in developing strategies for brand management, reputation management, including managing comments on digital channels under the supervision of the Director of Media and Community Relations.
Coordinates with the central brand marketing team and the HWCOM marketing office to develop breakthrough content campaigns that accelerate social performance.
Works hand in hand with the central Multimedia team and the HWCOM marketing office to brainstorm and develop content. Establishes content priorities and plans accordingly.Performs other related duties as assigned or as directed. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related
to the position.
Provides management and curation of social media content for all HWCOM flagship accounts.
Oversees the editorial, creative and approval management of all social media content and messages under the direction of the HWCOM Director of Media and Community Relations.
Identifies best publishing times and schedules content to achieve best results.Minimum Qualifications
Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field and three (3) years of experience working with social media in a communications, marketing, or public relations setting.
Administrative
Advertised Salary
$50,000-$55,000
Work Schedule
Begin time: 8:30 AM
End time: 5:00 PM
Pre-Employment Requirements
Expanded Background Check
Other Information
Ability to work flexible hours as needed.
How To Apply
Current Employee
As a current employee, you must log into Employee Self Service (ESS) to apply for this and any other internal career opportunity of interest.
To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.
Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume/ curriculum vitae, cover letter or any other documents within the application process.
*This posting will close at 12:00 am of the close date.
How To Apply
Prospective Employee
If you have not created a registered account, you will be asked to create a username and password for use of the system.
It is recommended that you provide an active/valid e-mail account as that will be the main source of communication regarding your status within the process.
In this account, you are able to track your applicant status in " My Applications ".
To be considered eligible for the position as an internal candidate, departmental staff must meet minimum requirements of the position and be in good performance standing.
Before you begin the process, we recommend that you are prepared to attach electronic copies of your resume, cover letter or any other documents within the application process.
All applicants are required to complete the online application including work history and educational details (if applicable), even when attaching a resume.
*This posting will close at 12:00 am of the close date.Disclosures
Clery Notice
In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years.
To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, PG5 Market Station).
Pay Transparency
Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access, Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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