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    CRM Manager - New York, NY, United States - System One

    System One
    System One New York, NY, United States

    5 days ago

    System One background
    Description

    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly.

    • ** contract duration = 3+ months, can be extended
    • ** job location : Garment District of Midtown Manhattan, New York City = New York, NY mostly in the office, 1-2 days a week from home )
    CRM Manager:
    • Build and manage the overall CRM strategy for the Todd Snyder brand, including the implementation of leading technologies and processes for email, SMS, loyalty, catalog, and other marketing initiatives.
    • Lead a CRM communication strategy, sequencing, and orchestration to improve activation and retention rates, ultimately improving LTV for both digital and retail-based audiences.
    • Develop a deep understanding of the customer's journey and implement omni-channel journeys to better activate and retain our target audience across email, SMS and paid retention channels.
    • Create and drive KPIs for CRM channels as part of a larger, customer-centric marketing and business plan; establish metrics to measure the effectiveness of CRM and client specific initiatives. Continuously optimize strategies based on data insights.
    • Collaborate with larger marketing team & entire organization on CRM marketing initiatives. Develop strong interdepartmental/cross-functional relationships across the team to align on consistent strategy and client experience aligned with business and brand goals.
    • Define, analyze, monitor and drive success at the program, campaign, cohort and segment levels, track effectiveness and clearly articulate optimizations
    • Drive end to end process efficiency across cross-functional marketing efforts – briefing, planning, execution, hind sighting
    • Own and drive all CRM reporting and analyses. Share out performance and learnings on a regular basis with marketing team and cross functional partners.
    • Manage relationships with external vendors that support various aspects of the database marketing and direct marketing processes
    • Track competitive programs and marketplace trends and keep abreast of CRM best practices
    Qualifications:
    • Bachelor's Degree in Marketing, Business Administration, or related field
    • Experience with Salesforce Marketing Cloud
    • 8+ years experience in marketing/advertising
    • 5+ years experience with CRM for a multi-channel brand
    • Knowledge of Direct Marketing best practices, and design and operations of large customer databases
    • High proficiency with campaign management tools such as TCRM, UNICA, or SAS.
    • Proficiency with use of relevant reporting tools i.e. Cognos, Looker, Periscope, etc.
    • Strong analytical, prioritizing, interpersonal, problem-solving, presentation, & planning skills
    • Strong verbal and written communication skills
    • Demonstrated collaborative skills and ability to work well within a team
    • Ability to work with and influence peers and senior management
    • Ability to work in a fast-paced and deadline-oriented environment
    • Self-motivated with critical attention to detail, deadlines, and reporting
    Please send me your details (resume, work authorization status, current location, availability and compensation expectations) directly to: for an immediate consideration. Make sure to include both the job title and location of the job if you email me directly.

    #M1

    #LI-DP1

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