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    Marketing Manager/Director, B2B - Boston, MA, United States - NetVirta, Inc.

    NetVirta, Inc.
    NetVirta, Inc. Boston, MA, United States

    3 weeks ago

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    Description

    Marketing Manager/Director, B2B (Boston Only)

    NetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients custom-fit orthotics, sporting goods brands to provide NFL & NCAA players custom-fit helmets, and fashion brands to ensure shoppers globally are happy with the fit of their product purchases. All of this is enabled by our world-class, smartphone-based 3D body scanning technology, commercially known as CurvCapture (medical) and Verifyt (retail).

    About the Role

    We're looking for an experienced and versatile marketing manager to help us increase the awareness and demand for our Verifyt solution in the fashion industry. The fashion fit technology space is red-hot and fast-evolving, as bracketing, returns and excess inventory have reached all-time highs, putting huge dents in brand's bottom lines. You will be responsible for having a deep understanding of this market, the players, and how we stand out. As an early hire on our marketing team, you will maintain multiple responsibilities, including marketing strategy, content creation, product positioning & messaging, public relations, and event marketing. You will collaborate with our internal business and product teams, in addition to our client's marketing teams.

    Candidates with proven ability and experience will be considered for our Marketing Director position.

    Responsibilities

    • Gain a deep understanding of the fashion fit technology space, the players (target audience, competitors, partners), and our Verifyt solution
    • Collaborate with the Business and Product Teams to develop effective marketing strategies, messaging and campaigns to drive revenue goals
    • Create marketing strategy, establish marketing goals, objectives, tasks and track performance
    • Content Marketing: Create content calendar, the actual content (blogs, infographics, videos, LinkedIn posts, etc.)
    • Product Marketing: Craft product positioning, narratives, and messaging to align product, sales, and marketing teams, and educate new hires
    • Create marketing material that articulates the product features and benefits to the market, including product releases and updates (demo videos for sales presentations, marketing content, website, tradeshows, new hire education)
    • Social Marketing: Take ownership of social media accounts and updates. Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
    • Event Marketing: research events and assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
    • Digital: Update website copy and improve SEO

    Preferred Skills and Experience

    • 3+ years experience in marketing
    • Experience in fashion, tech start-ups
    • Exceptional interpersonal communication skills, including oral, written, and presentation skills
    • Big picture thinker but also keen to details, and can execute
    • A passion for producing compelling content, written and graphical
    • You're a self-starter who enjoys rolling your sleeves up to get stuff done.
    • Critical thinker, problem solver, detail-oriented, organized
    • Passionate about technology, startups, and our industry
    • Excellent at teamwork and cross-group collaboration
    • Your choice of comprehensive benefits for you and your family's health, dental, vision
    • Paid time off for federal holidays
    • Competitive pay, stock options, and annual bonus eligibility
    • Significant opportunity for promotion or additional responsibilities as the company grows rapidly
    • Office location in the heart of Boston with convenience to the MBTA lines
    • Work at the cutting edge of high technology that will reshape consumer e-commerce experience
    • Casual dress and fun office atmosphere
    If you're looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us
    #J-18808-Ljbffr
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