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    Marketing & Events Coordinator - Philadelphia, United States - NeuroFlow

    NeuroFlow
    NeuroFlow Philadelphia, United States

    3 weeks ago

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    Description
    Who We Are

    NeuroFlow CEO and West Point graduate Christopher Molaro served in the army for five years, including a tour in Iraq as a platoon leader. Coming back home, he experienced firsthand the gaps in the behavioral health system and how veterans and civilians alike face too many barriers when it comes to receiving appropriate, timely care.

    While pursuing his MBA at Wharton, Chris met his future co-founder Adam Pardes, and the two agreed - even the most engaging digital mental health apps in the world wouldn't truly change the problem; only a solution that systematically integrated behavioral health into the full healthcare ecosystem could create meaningful change. And so they created NeuroFlow.

    What We Do:

    We pride ourselves on partnering with healthcare leaders to assist in driving better outcomes, lowering total cost of care, and making behavioral health risk more predictable and transparent. NeuroFlow exists to make sure no one who needs behavioral health support falls through the cracks.

    We build more than just engaging digital health tools for self-care: we create platforms that identify population behavioral health risk early, engage individuals with acuity-specific resources, and enable care teams to make smarter and more efficient decisions. Together, NeuroFlow's solutions arm healthcare organizations with the insights they need to overcome the systemic challenges in today's healthcare ecosystem.

    How We Do It:

    The award-winning culture at NeuroFlow is one built around encouragement and daring to be great. Our core values have been displayed in our office since day one, and each team member is responsible for carrying out these values and keeping each other accountable to them. We succeed through our flexibility and agility, navigating and transforming an industry ripe for change where "no" or "can't" is too often the default. NeuroFlow offers unique opportunities to work in a fun and challenging fast-paced environment with direct, meaningful impact on helping to close the divide between mental and physical health.

    Responsibilities:

    Event Management:
    • Strong emphasis on event logistics and coordination across physical and digital events, including demand generation events, brand awareness opportunities, events for NeuroFlow's Political Action Committee (PAC), and virtual webinars.
    • Own the end-to-end logistics and prep for the annual NeuroFlow Client Summit, including agency and vendor management, email and invite campaign ownership, project managing the responsibilities of internal stakeholders, etc.
    • Support the People Ops team in executing the annual company employee onsite.
    Growth Marketing & Operations:
    • Own channel management with an intense focus on the execution of marketing campaigns to drive brand awareness and demand generation.
    • Manage relationships with external partners to schedule and coordinate marketing activities, including webinar planning and logistics, digital marketing, advertising placements in partner channels, paid ads, and social media management.
    • Own list management and data quality to ensure campaigns are reaching our ideal target audience. Current list management resources: ZoomInfo, AIS and Definitive Healthcare. Use knowledge of these target audiences to support articulation of buyer personas, in partnership with Product Marketing.
    • Partner with Sales to create outreach tiers and fill in our database with key contact info, unlocking better account-based demand gen strategies.
    • Monitor and improve lead tracking processes and enhance nurturing workflows in partnership with Sales.
    • Own the marketing campaign data analytics tools to measure and analyze campaign effectiveness, providing insights for continuous improvement and optimization.
    • Support cross-team performance reporting and centralize budget management.
    • Stay abreast of industry best practices and emerging technologies in growth marketing and marketing operations, incorporating relevant advancements into strategy development and implementation.
    • Design and order swag, business cards, marketing collateral, etc.
    Qualifications:
    • 2+ years of B2B marketing experience with a focus on some combination of growth marketing, demand generation, operations and/or events marketing
    • Experience in events coordination and project management, with a strong professional presence in representing the NeuroFlow brand to external parties
    • Comfort in HubSpot and Salesforce platforms as well as list management services like ZoomInfo, with experience leveraging these tools to advance growth marketing strategies, streamline campaign operations, and improve performance
    Who you are:
    • You have exceptional organizational skills with a track record of successfully managing multiple projects simultaneously in a fast-paced environment. Proficient in prioritizing tasks, allocating resources, and meeting deadlines while maintaining a high level of quality and attention to detail.
    • Strong executive presence with both internal and external stakeholders. This role will act as the face of NeuroFlow for many partners, clients and prospects who engage with us through events and marketing activities
    • Analytically-minded and curious, with a knack for reporting and an interest in crafting creative strategies for performance optimization
    • A reliable team player who is excited about all that comes with working for a high growth, impact-focused technology firm
    • Healthcare experience a plus, but not required
    Company Benefits:

    *Applicable for full time employees

    Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

    What We Believe:

    NeuroFlow is a proud equal opportunity employer. Every day we are working to tackle the mental health crisis in America, and in order to do that well, we need diverse voices, experiences, and perspectives at the table. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

    *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are typically done which will ensure an equal employment opportunity without imposing undue hardship on NeuroFlow. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

    As a HIPAA compliant organization

    All team members shall:
    1. Act in accordance with NeuroFlow's Information Security Policies.
    2. Protect organizational assets from unauthorized access, disclosure, modification, destruction or interference.
    3. Report security events or other risks to the organization
    4. Execute organizational security processes or activities
    5. Perform security responsibilities that defined and communicated for their role
    6. Be responsible for their actions regarding the security of organization
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