- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativity
- Leading and influencing teams and managing trade-offs
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments a distinct advantage
- Drive shopper strategy and creative for key brands within the Ricolino portfolio in strong collaboration with Brand, Sales and Distributor teams with goal to elevate shopper solutions and capabilities, and leverage key insights to drive sales and share.
- Spearhead development and share out program measurement, evaluation, and analysis.Demonstrate the ability to optimize future programs to deliver the best return. Test & learn to evaluate marketing tactics and cutting-edge program activation elements.
- Lead the management of agencies and vendors that includes briefing, evaluating strategy and creative, communication across key stakeholders. Plans inclusive of, but not limited to National Coupons, Independent Hispanic Stores, Sponsored Search, Merchandising programs etc.
- Manage ongoing development, asset management, content updates for online ad building tool to support field sales team. Coordinate phased updates with agency and vendor to build capability for organization.
- Build and maintain multi-discipline relationships within the organization including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Sales stories, Merchandizing guides etc.
- Budget Management: Own Shopper Marketing Budget management, tracking, and payments
- Undergraduate degree – Marketing or Business
- MBA or Masters in Marketing a plus
- Minimum 3 years' experience in shopper marketing, customer marketing or a related field
- CPG background is a plus
- IRI or Nielsen proficiency preferred
- Travel : up to 25%
- Strong Leadership Skills – self starter, great motivation and champion of change
- Superior Project Management Skills – able to juggle/manage many projects, channels, and customers at the same time
- Great Relationship Skills – strong at forging internal/external relationships and commanding trust/respect of others
- Great Business Savvy – strong at understanding what makes sense for both the Customer and Mondelēz International
- Strategic – strong ability to take BU/Brand/customer strategies and translate those into useable Sales strategy
- Idea Leadership – needs to be innovative, willing to challenge the status quo and champion new ideas
- Customer/Consumer Insights – work with Insights to build plans that will translate into new business
- Strong Analytical/General Management Skills – excellent analytical skills for post analytics
- Superior Execution – willingness to roll up sleeves and execute Knowledge of ethnic culture, interests, attitudes, technology, trends, etc. No Relocation support available
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Shopper Marketing Manager - Texas, United States - Mondelēz International
Description
Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Hybrid: 2 days out of Dallas, TX Office
Working with cross-functional global and regional teams, you support portfolio strategy that aligns with the category vision to drive sustainable brand growth and to deliver business objectives. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders, you will determine the priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans execute category marketing plans that deliver on revenue and profit forecasts, sharing objectives and monitoring performance, and delivering results over the AC and SP horizon. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
You will be responsible for working with the Customer Business Leads/Managers, Headquarter Shopper Marketing, Sales team, distributors, Brand Marketing as well multiple vendors to accelerate topline growth, share growth, and customer penetration within specific customers. The Shopper Marketing Manager will play an integral role in the development & execution of shopper marketing programs that support our brand, category, and customer sales objectives.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Responsibilities:
Education & Qualifications
Competencies/Abilities
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including and cookies, , and crackers, and and confectionery products —are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact for assistance.
Job Type
RegularBrand & Portfolio ManagementMarketing
