Marketing Manager - Texas, United States - Professional Alternatives

    Professional Alternatives
    Professional Alternatives Texas, United States

    1 month ago

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    Description

    Professional Alternatives is seeking a skilled Marketing Manager to join their exceptional team, playing a crucial role in driving business success and leading marketing efforts.

    The ideal candidate should possess expertise in brand management, demand generation, PR, events, and content marketing. They should be a self-motivated individual with a passion for excellence and a drive for growth.

    Established in 1998, Professional Alternatives has been recognized as one of HBJ's top workplaces and one of the best companies to work for in Houston.

    About the Position:

    The Marketing Manager will be in charge of devising and implementing the company's marketing strategy to boost revenue growth. This position requires a problem-solving mindset, keen attention to detail, ROI focus, and strategic thinking. Reporting to the Head of Operations, the Marketing Manager will collaborate with cross-functional teams at various levels.

    Responsibilities include managing budgets, expanding the marketing team, and ensuring a positive ROI.

    Main Responsibilities:

    • Develop and execute a marketing strategy to drive business growth and achieve revenue targets.
    • Create comprehensive marketing campaigns utilizing various channels such as digital, email, social media, events, and brand management.
    • Manage project budgets, forecast costs, and analyze campaign results to enhance effectiveness.
    • Enhance brand recognition, client engagement, and market positioning.
    • Produce digital and print content, oversee marketing metrics, and collaborate with internal and external teams to achieve digital marketing goals.

    Qualifications:

    The ideal candidate should have a Bachelor's degree in marketing, communication, or business, along with 4-6 years of marketing experience. Other key qualifications include being detail-oriented, organized, and adept at multitasking.

    • Effective communication skills and a passion for content creation and design.
    • Ability to adapt quickly to changing business needs and market conditions.
    • Proficient in written and verbal communication with a strong teamwork ethic.

    Preferred Experience with:

    • SEMrush
    • Bullhorn ATS/CRM
    • Bullhorn Automation (Herefish)
    • Google Analytics
    • Google Search Console
    • Sendible
    • Microsoft Power BI
    • Asana
    • Google AdWords
    • Yoast SEO
    • Office 365 (SharePoint, Teams, OneDrive, Word, Excel, PPT)

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