Lifecycle Marketing Manager - Texas, United States - Maev

Description

Overview

Maev is a wellness brand reimagining daily nutrition for dogs. Our first product reinvents dog food – what it looks like, how it's made, and who it's designed for. We're a team of entrepreneurs, consumer culture fanatics, and food enthusiasts who are obsessed with design and radical innovation in this old industry. We're a fast growing team, passionate about building a meaningful brand, changing the way we nourish our beloved pets, and supporting others on our close-knit team of good people. But, there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.

With over 90 million dogs in the US, strong industry CAGR, an increased focus on nutrition, and traditional kibble losing market share due to lack of brand loyalty and poor quality, Maev is incredibly well-positioned to combine these strong industry tailwinds with a brand anchored in quality, transparency and emotional connection.

Maev is currently building out the marketing team with world-class talent to support this growth.

Role

Maev is looking for a Lifecycle Marketing Manager to join our growing Marketing team. As the Lifecycle Marketing Manager, you will be responsible for the end-to-end management of email, SMS, referral, rewards and other customer retention and acquisition programs to support our rapidly-growing brand. The right person for this role is data and customer obsessed and highly motivated. You have a proven track record for developing programs that drive cohort retention, engagement, and brand loyalty.

This role is based in Austin, reporting to the Director of Growth Marketing, working directly with the VP of Marketing, CEO, Director of Brand, E-Commerce/Engineering, Customer Experience, and Supply Chain Teams.

Responsibilities

Strategy

• Own and execute Maev's customer lifecycle strategy including retention efforts, email, SMS, reviews, referral and rewards to hit revenue targets, improve LTV, grow AOV and reduce churn.
• Collaborate and execute content marketing strategy across lifecycle channels to drive consistent consumer messaging across multiple touchpoints.
• In partnership with the Director of Growth and Director of Brand, identify new opportunities to increase emotional brand equity and advocacy through loyalty and referral programs.
• Keep a pulse on the competitive landscape and market trends to drive new messaging, channels, and innovative ideas.

Tactical Execution

• Guide customer segmentation and messaging journeys, working closely with the Director of Brand to brief in new creative, a/b tests across email, SMS, referral and rewards; continuously find innovative ways to make the customer journey more personalized and omnichannel.
• Enhance implementation of automated lifecycle campaigns through segmentation based on purchase behaviors and customer data; Instill best practices into the email and retention programs, including automation, triggered campaigns, template development, dynamic content, personalization, retargeting and more.

Team

• Cross-functional collaboration with E-Commerce, Brand, Creative, Supply Chain, and third party agencies/vendors to scale programs.
• Build programs that will drive feedback and engagement from our core brand advocates -- insights that will steer the ship of new product development.
• Provide and facilitate the resolution of CRM platform issues and supporting cross-functional requests.

Data/Analytics

• Analyze and report on the efficacy of retention efforts and trends in customer behavior to identify actionable opportunities for upsell, increase subscriber revenue and improve customer happiness.
• Conduct weekly/monthly reporting for all lifecycle email and SMS blasts, including A/B testing around messaging and segmentation.
• Oversee the overall health, development, maintenance, and reporting of the email database to ensure stakeholders have visibility into business performance.

Experience

• 5-7+ yrs experience in digital consumer retention marketing within ecommerce subscription
• Deep experience in CRM / ESP platforms; Klaviyo, Shopify Plus, and Recharge preferred
• Experience working with SMS platforms
• Experience with loyalty & referral platforms
• Strong knowledge of lifecycle and automation best practices and message journeys
• Strong analytical skills with the ability to understand and report on data using web and BI analytics tools
• Detailed and quality oriented; ability to understand and deliver an inspiring brand experience
• Hard working, self-starter mentality; highly collaborative and communicative
• Analytics-savvy and up-to-date on innovative tools, platforms, and resources
• A passion for dogs and animals

About You

• You are analytical and creative by nature.
• You embody ownership and execution at all levels.
• You are energized by difficult and ambiguous problem spaces.
• You take on obstacles with determination and excitement.
• You pride yourself on personally making an impact on a business' trajectory.
• Your past employers and teammates will say, "[insert your name] will be the most impactful hire you ever make."
• You can manage up and self identify.
• Lastly, and most importantly, you are insatiably curious, kind and empathic. Your worldview is not insular, but expansive. You are ready to do something meaningful and impactful. And above all, you love to learn and get things done.