PR Specialist - New York, United States - Informa Markets

Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Who we are:

People are at the heart of Informa Markets. Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 400 international events in industries ranging from fashion to aviation, licensing to health and nutrition, manufacturing, licensing, and more. There is no such thing as a typical Informa Markets colleague...And that's how we like it. We are a diverse group, and each of us brings something different, a unique set of abilities, experience, and knowledge. It's what makes us who we are.

As a division of Informa, a top 100 company on the London Stock Exchange, Informa Markets is the leading exhibition's organizer in the world, plus so much more. We provide communities around the globe with opportunities to network, learn and do business. Using our industry Insight, comprehensive portfolio of events, content, and digital resources, we all share a passion for creating platforms for our global communities to connect and building environments that enable businesses to flourish year-round. We want to help shape the world for the better, and we hope you will join us on that journey

More About the PR Team:

• The Informa Markets North America Public Relations team works to develop the external communications and press strategy for the Informa Markets business supporting industry across fashion, brand licensing, engineering, construction, health and wellness, and much more.
• We create stories and share news through various means like press releases, articles, and events for the communities we serve.
• We're adventurous and driven by data. We value media impact and care about how media impacts industries as much as how we care about getting a cool mention in the news.
• We work closely with senior leaders to be the voice of the business and help teams across the region share their successes, understand contributions to the state of the market, and lead the trends and insights of tomorrow.
• We are given independence to try new things and are excited to share narratives we are really proud of.
• We take our brand seriously but don't take ourselves too seriously.

We love to joke, laugh, have fun, and are fans of each other We also get to work across almost all areas of the business and partner with a diverse group of fun-loving, talented, and driven experts. Win win

What we're looking for:

The ideal candidate is a creative, passionate, and collaborative person who is instinctively excited about news and media as a powerful storytelling medium.

As the Public Relations Specialist for Informa Markets' North America business, you will work directly with the Director of Public Relations, Public Relations Managers, and Brand Teams to support the media needs for the company's public relations and external communication strategy. You will have the opportunity to travel and experience world-renowned tradeshows with the largest companies and brand leaders, work internationally across numerous markets and creatively tell the story of how we connect these businesses and industries worldwide using media communications as a primary channel.

You are an experienced relationship builder and connector, interested in the news, and have a proficient working knowledge and/or interest in the Microsoft Suite, distribution wire platforms, media contact databases, and foundational media distribution analytics. You're a strong content writer with knowledge about how to write press releases pitches, articles, or marketing copy and are familiar with narrative-type content. You are comfortable doing a good amount of press outreach and know your way around a news outlet, can research trending topics, and create quality stories. You are motivated to grow into a strong publicist and know how to tell an impactful story using a combination of positioning, visual assets, thought leadership, and contextuality.

Most importantly, you love to have fun and laugh with your team You are a collaborative, creative person who is passionate about what is happening in the world. You have a discerning eye for news and stories and want your brand to look good, being the global leader on stage You feel comfortable in a team of people who work hard but have a lot of fun doing it. You are able to be an organized self-starter and chase tasks, but you also welcome feedback and direction, viewing it as an opportunity to be challenged, grow and learn together.

This role is perfect for you if you have a public relations or news content background (1-4 years experience) and want to excel in a supportive and dynamic environment.

What You'llGettoDoasa PR Specialist:

• Help build the Informa Markets brand and profile leaders, products, and events across industries including licensing, fashion, engineering, construction, natural products, and more.
• Assist with the compilation of information and messaging across key communications for media trade shows, press tours, and other media events.
• Reaching out to new media contacts, build relationships and media lists, develop new media audiences, recommend new media to PR team and brands.
• Liaise with media including managing PR Inbox, supporting media to obtain event passes, vetting potential media leads, collaborating with media to create stories, collaborating with brand, external partners and internal executives to facilitate media opportunities.
• Source new PR opportunities, trends, and tools, researching what is going on in the news, on social platforms, making recommendations to be where the media is at the right time, right place, with the right message.
• Supporting data analytics and insights including inputting performance review of pr and press activities, communicating results internally across the team, brand and organization. Developing an understanding of media results to inform KPIs on media success and learnings.
• Managing digital platforms for press release distribution, contact database, reporting and direct media outreach.
• Liaising with industry association partners in the tradeshow network and each respective market to understand, create and share relevant news to the business and brand.
• Supporting awards and recognition programs including messaging, data analysis, and liaising with award committees and platforms. Curating additional opportunities to celebrate and elevate successes across the business on a public stage.
• Supporting the creation and distribution of media materials to targeted media contacts such as press releases and pitches.
• Supporting on-site Press Attendees at events to create meaningful experiences, connections, and stories as well as remote contacts and partners during, before, and after an event to provide impactful data to create media opportunities
• Assist in organizing press days, events and participate in brand activation planning and events.

The pay range for this position is 45, ,000 depending on experience

This posting will automatically expire on 5/29/2024

1-3+ years demonstrated PR, Marketing, or Communications experience.

• A high energy, positive proactive self-starter and a determined go-getter.
• Someone with a zest for life and learning, who enjoys staying current on news, industries, innovations, analytics, workflows, bringing new trends and ideas to the table.
• Ability to and interest in travelling ~10 times a year to manage on-site event press and projects.
• A keen eye for information and trends, and passion for brand building.
• Have strong organization skills and attention to detail, able to handle various tasks independently.
• Exceptional written, verbal and interpersonal communication skills are a must.
• An ability to listen, investigate, and collaborate on solutions.
• An ability to have fun and build rapport

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomesall types of candidates.We are alsoflexiblewithdifferent working patternsandprioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development
• 15 days PTO plus 10 national holidays (plusfloating holidays), 4 days for volunteering and a day off for your birthday
• Competitive Benefits with 401k match
• Paid parental leave
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all "expert's experts" and additional training and development for helping you achieve your career aspiration
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

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