- Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry-specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media. 2. Media Relations. Establishes and maintains effective working relationships with media representatives. Identifies opportunities to work with other the departments, university publications and the Office of Public Affairs to develop and publicize stories. 3. Content Creation. Assesses the University faculty inventions and student startups for newsworthiness and create compelling news and public relations content. Creates engaging, dynamic content for the public, including press releases, blog articles, website updates, newsletter articles and social media. 4. Outreach. Manages delivery channels for newsworthy content, including updating and maintaining the department websites, social media accounts, and articles for email newsletters, and creating video, print, and on-campus events. Creates websites that embed existing content from Yale and external sites (publications related to the technology, videos featuring inventor, profile on Yale Bulletin and Calendar innovators webpage). 5. Other. Seeks out, negotiates with and recommends external organizations that can provide services that optimize both the cost and functionality of the new communications strategy. Ensures that all communications conform to the University guidelines. Hires student workers as needed to assist in producing copy. May perform other duties as assigned. Required Skill/ability 1: Computer literate, solid understanding of traditional forms of communications, public relations, and emerging media. Strong written and verbal communication. Required Skill/ability 2: Excellent attention to detail and follow through, strong organization skills, ability to multi-task. Strong working knowledge of Microsoft Office, website publishing, social media, Canva, Illustrator, photo and video-editing software and applications. Required Skill/ability 3: Self-starter: ability to work independently and learn new programs/applications as needed. Possess positive sense of humor and an ability to deal constructively with stressful situations. Required Skill/ability 4: Acts with integrity, sound, and mature judgment; excellent attention to detail and follow through. Required Skill/ability 5: Demonstrates an enthusiastic and upbeat style, with energy and ambition for team success. Attacks everything with drive and energy with focus on the expected results; not afraid to initiate action before all the facts are known; proven success at executing. Work Week: Standard (M-F equal number of hours per day) Posting Position Title: Communications Officer 1 University Job Title: Digital Communications Officer Bachelor's Degree in a related field and four years of experience in website design, production, marketing, project management or an equivalent combination of education and experience.
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Digital Communications Officer - New Haven, United States - HERC: Metro New York & Southern Connecticut
Description
Employer Name: Yale University